Categorie: Strategy

3 Reasons Why Your Business Must Be Social

B2B Marketing, Branding, Business, Content Marketing, digital, digital content, Digital Darwinism, Digital Marketing, marketing, Marketing Best Practices, marketing strategies, online marketing, social business, Social Media, social media marketing, social media tips, Strategy, technology

Why social media engagement is a defining element of the 21st century, and the success of your business relies on your participation. Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of teenagers, revolutionary […]

Lees meer

Facebook Newsfeed HyperTargeting: The Opportunity

B2B Marketing, Content Marketing, digital content, Digital Marketing, facebook, Facebook changes, Facebook tips, marketing, Marketing Best Practices, Marketing goals on Facebook, marketing strategies, Multichannel Marketing, online marketing, personal branding, Social Media, social media experts, social media marketing, social media tips, Strategy

What is Facebook Newsfeed HyperTargeting? Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as “Page Post Targeting Enhanced”) that enables Pages to deliver more relevant messaging to their Facebook fans. In short, Facebook Newsfeed HyperTargeting increases the targeting accuracy of posts by increasing the types of posts segments a community manager […]

Lees meer

How to Run a Successful Photo Contest on Social Media

apps, Campaigns, community management, Contests, E-book, Engagement, facebook, Instagram, integration, photo contests, pinterest, Promotion, ROI, small business, Social Media, social media marketing, social media on a budget, Strategy, Twitter

In our last piece on Social Media Campaigns, we introduced the basic benefits of giving fans a solid reason to ‘Like’ your page. In this piece, we’ll discuss a specific type of campaign that will get your fans involved and fill up your platforms with highly likeable and shareable visual content: A photo contest. One […]

Lees meer

8 Things To Consider When Planning Your Company’s Social Media Strategy

B2B, internet marketing, networking, online marketing, Social Media, Strategy

Social media for business (or social business) boasts lucrative opportunity for those professionals who master the fine art of social engagement. Social business campaigns continue to gain momentum among new companies. As more businesses want to be part of the movement and see their own social return, many eagerly dive in before considering important risks […]

Lees meer

Twitter: Should I Use A Company Or Personal Account In B2B?

B2B Marketing, Brand Management, Branding, Business, Content Marketing, marketing, Marketing Best Practices, online marketing, Online Reputation Management, reputation management, Social Media, social media marketing, Strategy, Twitter

Not long ago, a user on our site asked me, “In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus on our company or personal social media accounts?” Well, Peter, you ask a great question. Here is my response: it depends on what you are […]

Lees meer

How To Find Your Social Business Stage

B2B Marketing, Branding, Business, Content Marketing, marketing, online marketing, social business, Social Media, social media marketing, Strategy

Social Business Inspiration “The good thing about social media is that it gives everyone a voice. The bad thing is… it gives everyone a voice.” – Katie Couric Katie Couric wrote this in her foreword for Brian Solis’ new book, ‘The End of Business As Usual’ where he dissects what it means to be a social […]

Lees meer

Just Starting to Engage and Share? Follow your NOOK!

B2B Marketing, Content Marketing, facebook, Marketing Best Practices, Social Media, social media tips, Strategy

Sharing content on social media pages isn’t as easy as posting several links or images a day. If it was that simple, then every business owner would be able to increase their fan base just by making repeat posts on Facebook or Twitter. Consumers and fans alike are willing to look at content, but they […]

Lees meer