Marvel deelt nieuwe superheldenverhalen in podcasts

Afgelopen maand is ‘Wolverine: The Long Night’ in delen gereleased als podcast. Marvel is daarmee het meest recente grote bedrijf dat publiek probeert te bereiken via dit medium, nadat het aantal luisteraars in de VS de afgelopen jaren exponentieel is gegroeid, wat podcasts ook aantrekkelijker maakt voor adverteerders, schrijft The Drum. Volgens cijfers van Edison […]

Het bericht Marvel deelt nieuwe superheldenverhalen in podcasts verscheen eerst op frank | Marketing trends en nieuws.

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With Installs Up 400%, Stitcher Sounds Like The Pandora Of Talk Radio

Stitcher LogoWith around of 650,000 users, installs up 400% this year, a podcast recommendation engine, and today adding Facebook auto-sharing to its Android app, Stitcher has made a lot of progress towards owning talk radio after the fall of AM/FM. Today it revealed a number of stats through a Facebook Developer Spotlight, but when I deduced that it now has 650,000 active users based on AppData and the fact that 30% of new signups are from Facebook, Stitcher’s CEO Noah Shanok confirmed “that’s a rough ballpark”.

In an interview he told me how his app will rule the digital airwaves by getting to commuters through new automobile integrations, and filling a giant hole in what Spotify and Pandora offer.

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