Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard”

photo-11Buffer, a social media manager that aims to become a “widespread sharing standard,” opened its API to developers today.

Buffer lets users post to their Facebook, Twitter and LinkedIn accounts (Google+ isn’t as lenient with its API) and offers the usual array of analytic feedback. However, its focus on non-original content sharing, especially photos, videos and articles, and individual users differentiates it from a crowded market.

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Sprout Social Releases Queue and ViralPost To Help Clients Better Reach Their Audience

s2_5_splashSprout Social, a social management and publishing tool suite, released Sprout Queue and ViralPost today, estimating that the new features will help brands increase engagement with social content by 30-40%.

Sprout, founded in 2010, offers users tools for social media monitoring and engagement, a “smart inbox” that combines social feeds, collaborative tools and analytics, among other features. CEO Justyn Howard tells me the company, which counts Nike, McDonald’s and Yahoo among its more high-profile clients, is known for its simple user interface and collaborative style.

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