Categorie: special media marketing

Social Media Spending 2012: Forrester & a VC Weigh In

budgeting for social media, forrester research, Social Media, social media budgets, social media spending, special media marketing

How does your 2012 social media spending compare to spending levels at similar companies?  Is your B2B social media strategy based on hard data, or guesswork?  It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester […]

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