Infographic: Why Users Disengage With Your Email

Too many email marketers fall into a rhythm where they send email based on their corporate schedule or their goals rather than the subscribers’ needs. Providing emails to your audience and ensuring they’re valuable will keep them subscribed, engaged, converting… and will ultimately keep you out of their junk email folder. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the … Continue reading


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Twitter Puts Its Foot Down, Takes Five Biggest Spammers To Federal Court

no-spamA warning: You can only spam Twitter so much before it brings in the law. As Twitter grows — the company now claims to have 140 million active users — naturally, it’s become an attractive target for spammers, which have collectively made their drek a familiar part of the social network’s user experience. Now Twitter is officially putting its foot down and enlisting the help of the federal courts, filing a suit in San Francisco today against its five most aggressive spammers. In pursuing legal action, Twitter said in a statement on its blog, it believes it’s going “straight to the source”.

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