Categorie: social

Liveblogging Facebook’s Marketing Keynote

facebook, facebook marketing conference, social, TC

facebook studio awardFacebook is holding a big event for advertisers today in New York, which it’s calling the fMC (Facebook Marketing Conference). Executives Sheryl Sandberg, Chris Cox, David Fischer, and Mike Hoefflinger are all scheduled to take the stage during the keynote address starting at 1pm Eastern — I’ll be liveblogging it here, while Josh Constine covers the big announcements in separate posts.

To set the stage, here are some relevant stats from eMarketer: Facebook’s share of the US display market increased to 14 percent in 2011, and the search firm predicts that its ad revenue will reach $7.64 in 2014. eMarketer says Facebook passed Yahoo last year to become the biggest display ad seller in the United States — but Google’s growth puts it on-track to pass Facebook in 2013.

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How To Use Facebook Timeline For Brand Pages: New Feature Details

facebook, facebook marketing conference, facebook timeline, social, TC

Screen shot 2012-02-29 at 11.48.50 AMWhat does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work. A host of new features became available this morning when Facebook gave all Pages around the globe the option to upgrade to the Timeline redesign. Here’s how they work, and how to use them to benefit your business.

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Pandora Competitor Senzari Arrives In Spain With New Look, Facebook-Based Recommendations

Europe, Music, Pandora, radio, senzari, social, Startups, TC

senz-conf-2Miami-based streaming music startup Senzari, backed by $2 million in angel funding, is continuing its international rollout today with an entrance into its third market since its U.S. launch into private beta last December. Today, the company is announcing that it’s dropping the invite-only status as it moves into Spain, where it has signed a strategic partnership deal with MTV Spain.

The site has also been redesigned with a “mobile first” approach that will help the company transition to smartphone and tablet devices in the near future. As a part of the redesign, an “Around You” feature taps into Facebook to help users discover the music popular with those that frequent a particular location. But that’s just the tip of the iceberg in terms of Senzari’s plans for social recommendations. The company is just two months away from the launch of a new algorithm which will help build stations based on data gathered from Facebook’s Open Graph, among other things.

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Facebook Opens Timeline To All Biz Pages, Mandatory After 30 Days Of Curation

facebook, facebook marketing conference, facebook timeline, social, TC

Timeline For PagesFacebook Pages around the world can now upgrade to Timeline, allowing businesses to express themselves more visually through a redesign consistent with what was pushed to user profiles this fall. Major new features include the option to pin posts to the top of the feed for one week, and receive and respond to private messages from users. Pages can also upload a big cover image and feature posts from amongst a feed of updates Facebook determines to be the most engaging.

Overall, Timeline should inspire users to spend more time browsing Pages and reading their feed stories. However, it Facebook Timeline For Pages Kills Crucial Marketing Feature: Default Landing Tabs removes the ability to set an app as a default landing tab, which could reduce engagement with signup widgets and contests. All Pages can upgrade to Timeline today, and but also have an optional 30 day period to curate before Timeline is forcibly pushed to them on March 30th. To add Timeline to your Page…

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#1 FB Dating App Zoosk’s New Model: Seducing Couples With Advice and Date Discounts

apps, social, TC

Zoosk Nerd CoupleEvery time a dating site succeeds in making a match, it loses two users. To offset churn, Zoosk tells me that tomorrow it’s announcing a new business model that complements subscriptions with date discounts, expert relationship advice, gift ideas, holiday reminders and online scrapbooks.

The products could convince users to pay even after they’ve found their sweethearts. If users fall in love with the new revenue streams, the whole dating industry could start courting happy couples.

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Sociable Labs’ EverShare Adds FB Auto-Sharing And Pinterest Boards To Any Site

apps, ecommerce, sociable labs, social, Startups, TC

Sociable Labs PinbookReferral traffic is spilling out of both Pinterest and Facebook’s Open Graph frictionless sharing. With Sociable Lab’s licensable EverShare you can snatch their functionality without any serious development work and soak up some page views. EverShare lets you host your own Pinterest-style product or content boards to give your users their social curation fix. It also instantly roots your site into Facebook’s confusing APIs so purchases, comments, reviews, and pins are automatically blasted at friends of your visitors.

Great websites steal, they don’t borrow.

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Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses

advertising, social, TC

Screen Shot 2012-02-22 at 9.45.05 AMResearch firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties that it at some point acquired – YouTube, DoubleClick, and mobile (AdMob) – it’s set to pass Facebook’s own display business.

The social network had the highest online ad sales of any company in the US last year, at $1.73 billion. But that was a mere $200 million or so above Google. This year, eMarketer expects a similar story, with Facebook bringing in $2.58 billion versus Google’s $2.54 billion. Things change in 2013 and 2014, further off from what the data can tell us accurately.

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Retickr Raises $1.5M For A Social News Reader That Learns What You Like

apps, feeds, Fundings & Exits, mac, os x, retickr, RSS, social, Startups, TC

Laptop1Retickr, a social news reader application for Mac OS X, received a big update today, as well as a new round of funding. The startup just closed its Series A of $1.5 million led by the Lamp Post Group, the investors who had previously put $150,000 into the company’s seed round.

The app, which combines RSS, social networking updates and news, is not your standard feed reader, but rather attempts to personalize your news reading experience the more you use the product.

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Backed By Lerer And SV Angel, Newsle Launches To Let You Track News About Your Friends

Fundings & Exits, Lerer Ventures, News, Newsle, social, Startups, sv angel, TC, Venture

newsle-logo-highresIf you want to see what your friends or contacts are up to, you can check out Facebook, Twitter, LinkedIn, or Instagram for a realtime feed. But what if you want to read news about your friends? That’s a little bit trickier, which is why Newsle was born. Axel Hansen and Jonah Varon created the site in early 2011 as a way to find out more about what their friends and people they met at school were up to during the summer, and beyond. At the time, Hansen and Varon were sophomores at Harvard, but they’ve since taken leave and have moved to San Francisco to focus on Newsle full-time. (Sounds like a familiar story, doesn’t it?)

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140 Proof Introduces Video To Its Social Ad Network

social, social advertising, Startups, TC

140-proof-video-unit-iOS.jpg140 Proof, a startup that says it delivers targeted ads to more than 50 social apps, is adding a video ad unit to its lineup.

Like the company’s existing 140-character text units, the videos can show up in the social stream of any app running 140 Proof ads. Users should be able to click and watch the video without leaving the page, rate it, and bring up a feed of all the tweets mentioning the advertiser’s hashtag.

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