Updates over Media, Marketing en Publishing
[door Richard Otto] Dit jaar zullen steeds meer TV-produceren hun programma aanpassen voor 2nd screen toepassingen. Daarom dit maal een overzicht van 2nd screen infographics.
Second Screen Facts
Explore more infographics like this one on the web’s largest information design community – Visually.
TV goes social
Explore more infographics like this one on the web’s largest
Social TV and the second screen experience is quickly catching on among viewers, but the space as a whole is still nascent. While many are eager for a better social TV experience, as there’s plenty of upside for fans, advertisers and broadcasters alike, collectively we’ve all been waiting for one of these players to hit critical mass.
When Viggle announced in November that it would be merging with GetGlue, it seemed as if the combination of two of the leading apps in the space would be a step in that direction. But, fast forward two months, and the Viggle/GetGlue merger was dead in the water.
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Here’s a surprise follow-up to the news yesterday of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite — an analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service with Twitter — has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month.
On the heels of impressive engagement around around this past weekend’s Super Bowl football championship, Twitter today officially confirmed that it has purchased Bluefin Labs, a social TV analytics service. The deal had been reported first yesterday by Business Insider. Terms of the deal have not been disclosed but BI notes that it’s Twitter’s biggest acquisition to date.
We’ve written about the future of Social Television, but the fact is that the second screen is already here. Outside of going to the movies, when my television is on at home, I always have a laptop, tablet or my iPhone at the ready. A second screen is natural to me… and it’s becoming mainstream for everyone else, too! Changing Television Advertisements and Product Placement How does this change how we market? Well for one, companies that advertise on television must integrate strategies online. Building out easy to find landing … Continue reading →
Lees meerWe will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the never.no social TV platform while there…). I’ll chat on some directly monetizable elements that social TV can provide to content providers as well as advertising […]
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The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research firm MarketsandMarkets. The research firm expects the market to grow from $151.14 billion this year, to $256.44 billion by 2017.
Het gebruik van social tv is groter in opkomende landen dan in bijvoorbeeld de VS of Duitsland. Dat stelt marktvorser GfK. Westerse kijkers zitten nog te veel in het analoge stramien.
Lees meerViacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision. In a nutshell, a Viacom survey found that 56% of respondents use social apps on mobile […]
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TVGuide.com has acquired social TV startup Fav.Tv in what executive vice president and general manager Christy Tanner says is a straightforward talent acquisition.
Plenty of startups are trying to reinvent the tv guide — including Fav.Tv, which was described, when it launched last fall, as not “your grandmother’s TV Guide.” But TVGuide.com (which operates the TV Guide digital properties while licensing the name to the print magazine publisher) has been trying to evolve too. It unveiled a new feature in August called Watchlist, which incorporates social elements, as well as on-demand/digital listings.
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Vacatures