Categorie: social strategy

Social Media Marketing: Don’t Take My Word For It, Take Richard Branson’s

inbound marketing, Social Media, social media marketing, social strategy

Earlier in 2012, IBM released its 2012 Global CEO Study, a work born from interviews with over 1700 CEOs worldwide. One of the study’s findings revealed that only 16% of CEOs currently participate in social media. That’s not all. For many CEOs, social media is also one of the least-utilized methods of customer engagement. CEOs […]

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Create your “Social Active” Email Marketing Segment. Like, Now!

audience, customer loyalty, email, email marketing, loyalty, segmentation, social, Social Media, social strategy

While many email marketers have set up segments for key interest categories, segments for frequency and recency, and even segments by domain and geography, many may be missing out one of the most relevant (the ultimate email marketing buzzword) audiences within an email database–what I would call the “Social Active” segment. First, this is how […]

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Does Your Organization Have Social DNA?

advertising, facebook application, hub and spoke, leadership, Organizational Culture, social business, Social Intranet, Social Media, social strategy

This post is part of an 8-part series on the pillars of social business success. Once you have taken the big plunge and “DTR” with social business (see: It’s Time to Define the Social Business Relationship), you’re ready to start integrating social into your organization. Since 2006, I’ve had various “social titles” (community manager, community marketing, […]

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Infographic: Social Proof Your Website

infographic, Marketing Infographics, social business, social media infographic, social media marketing, social proof infographic, social proof website, social strategy, social website, social website inforgraphic

Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social activity on them. For ages, people have asked peers they trust for recommendations on products and services. Today, whether it’s … Continue reading →

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Leveraging Internal and External Social Influence [Infographic]

@bostomike, 3 Keys to Influence: Understanding and Leveraging Social Capital, Awareness, Awareness Inc., best practices, brand advocacy, brand advocate, influence, influencer, infographic, social, social capital, social influence, Social Media, social strategy

With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social […]

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