Updates over Media, Marketing en Publishing
So you are social network that has over 900 Million active users, including 156,830,620 people in the United states. Your stock has been crushed since the IPO because investors don’t think that your strategy justifies the earnings multiple; specifically, there are concerns that you don’t have a real strategy to monetize your users. The shifting of […]
Lees meer
It’s not a given that a leader in search can successfully pivot into other areas like social media — just ask Google — but a new service launching in Russia today, from that country’s search leader Yandex, shows one route a company with a lot of smarts can take to make sure they remain a central player in the social game. Today sees the launch of SocialMart, a social shopping startup financed by Yandex (through its seed-funding program Yandex.Factory), and powered by Yandex (via Yandex.Market), but is not Yandex itself.
Both Yandex and SocialMart are banking on the fact that the rising popularity of ecommerce in Russia is inevitably going to cross over with the equally popular trend of social networking: up to now, those twains have not met, unlike in other markets, where services like Mertado (now part of Groupon), Sneakpeeq, and Fab have been running away with the “social shopping” banner, picking up users and funding in the process.
Lees meer
Design shopping site Fab.com is debuting the next major release of its platform today, Fab 3.0, which is going live on the U.S.-based Fab.com first. The revamp focuses heavily on improved “social shopping” features, and will soon arrive in Fab’s mobile applications before rolling out to Fab’s European properties later this year.
The update offers over 100 enhancements, both big and small, but the most notable changes involve the redesigned navigation, a new feature the company calls “smile pages,” and a major update to Fab’s Live Feed which adds Facebook integration and a number of filtering options, while doing away with Google+ in favor of Pinterest.
Lees meer
Beware, the sky is falling! Or at least that’s what we’re hearing from some experts on F-commerce following announcements from a few big name retailers in recent weeks that they are shuttering their stores on Facebook.
Going as far as to suggest that the “F” in “F-commerce” now stands for “failure,” these critics are boldly asserting that F-commerce’s days are numbered and that the entire concept is destined to soon be but a footnote in the pages of tech history.
Frankly, such claims are more than a little mind-boggling. Whenever a new medium like F-commerce emerges, companies are naturally uncertain on how to approach it and it always takes some time before strong and effective strategies emerge. Think back to when the Internet first caught on – it was uncharted territory for everyone but now, just about every business has in-house employees that handle things like online reputation, SEO, SEM and more.
Lees meerBeware, the sky is falling! Or at least that’s what we’re hearing from some experts on F-commerce following announcements from a few big name retailers in recent weeks that they are shuttering their stores on Facebook.
Going as far as to suggest that the “F” in “F-commerce” now stands for “failure,” these critics are boldly asserting that F-commerce’s days are numbered and that the entire concept is destined to soon be but a footnote in the pages of tech history.
Frankly, such claims are more than a little mind-boggling. Whenever a new medium like F-commerce emerges, companies are naturally uncertain on how to approach it and it always takes some time before strong and effective strategies emerge. Think back to when the Internet first caught on – it was uncharted territory for everyone but now, just about every business has in-house employees that handle things like online reputation, SEO, SEM and more.
Lees meer
Vacatures