Van kijken naar kopen: effectieve Pinterest-tips voor je webshop [infographic]

Of je nu een webshop hebt met cadeauartikelen, kleding, boeken of speelgoed: er is een overeenkomst. In alle gevallen wil je je doelgroep bereiken om een verkoop te genereren. Logisch, maar hoe doe je dat? Er zijn verschillende marketingmiddelen die je…

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5 trends in social advertising voor 2018

De gemiddelde socialmediagebruiker worstelt zich dagelijks door een enorme timeline aan informatie. Daarnaast zorgen nieuwe algoritmes van bijvoorbeeld Facebook en Instagram ervoor dat het voor bedrijven steeds moeilijker wordt om gezien te worden met …

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Need To Boost Holiday Sales? Go After Female Boomers On Pinterest

Big data is fun when it actually tells you something useful. Once again, the holiday season (wasn’t it just the 4th of July?) is upon us, a time when businesses great and small shamelessly troll around for last-minute innovative ways to drum up sales. Sound all too familiar? No worries; have I got a solution […]

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Referly Gets More Social, Launches API: Now Any Site Can Have A Referral Program

referly update-profile-page-catalogue
Some more developments for Referly, the Y-Combinator/500 Startups company co-founded by Twilio’s ex-head of marketing, Danielle Morrill. In what may be a hat-tip to the adept use of APIs at her former employer Twilio, today Referly is launching an API program that will let any online merchant create a referrals program powered by Referly’s pay-per-action marketplace. At the same time, the company is launching a service that will drive more traffic to its own retail operation: a new shopping directory for people to browse products being recommended by users of Referly’s referral program.

Referly describes the new API scheme as “customer acquisition as a service.” Free to use while the product is in beta, it is constructed loosely around a Google AdWords-style business model: businesses decide how much they are willing to pay to get a new customer (represented by a signup, or upgrade or whatever else is chosen). The businesses “fund their account with a pre-paid deposit,” the company says. Referly subsequently takes from that account with each reward that is paid out: users get cash rewards when they generate actions like sign-ups or sales.

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Social Media Marketing: For Commerce or Community?

Why doesn’t social commerce work? Theories abound. Among the most popular are “People use social sites to communicate, not to shop,” and “People don’t want to use their credit cards on a social network.” I’d have to say I agree with these assessments, and I understand the fear of a new concept. It’s primarily about behavior. When social […]

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Pintics’ Founders Create ShopInterest, A “Shopify For Pinterest”

shopinterestThe same guys who built the Pinterest analytics service Pintics spent the weekend at the AngelHack Hackathon in Palo Alto working on another Pinterest-related project. This time around, the result is ShopInterest, a DIY service that lets anyone turn their Pinterest boards into an online store. Inspired by the burgeoning social shopping trend found on sites like Fab.com, for example, ShopInterest turns your curated pin collections into web shops that include an integrated shopping cart experience. It’s “Shopify for Pinterest,” the company explains.

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How “Social Shopping” can Save Facebook

So you are social network that has over 900 Million active users, including 156,830,620 people in the United states.  Your stock has been crushed since the IPO because investors don’t think that your strategy  justifies the earnings multiple; specifically, there are concerns that you don’t have a real strategy to monetize your users.  The shifting of […]

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