Categorie: social platforms

Infographic: State of Social Media Marketing

Awareness, business objectives, Marketing Infographics, measurement, methodologies, social integration, social marketing investment, Social Media, social media integration, social media marketing, social media potential, social platforms, state of social marketing

Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, … Continue reading →

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Social Reach Has Gotten Easier: And That’s The Problem

Content Marketing, social content, Social Media, social media content, social media ideas, social media marketing, social media outreach, social media practice, social media techniques, social media tips, social platforms, social tools

A few days ago I was on a conference call where a participant said “Social media has made it harder to reach people.” My left eyebrow immediately shot to the ceiling. I got the point – that people are connected 24-7 now, and it’s hard to attract attention – but it still seemed like an […]

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Social Media Marketing: For Commerce or Community?

Facebook Commerce, online commerce, social brand, Social commerce, social community, Social Media, social platforms, Social Shopping

Why doesn’t social commerce work? Theories abound. Among the most popular are “People use social sites to communicate, not to shop,” and “People don’t want to use their credit cards on a social network.” I’d have to say I agree with these assessments, and I understand the fear of a new concept. It’s primarily about behavior. When social […]

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