Categorie: Social Media

Building on the Social Web A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul [Fleischman] quickly spotted on his radar […]

Building on the Social Web A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul [Fleischman] quickly spotted on his radar […]

Let’s take a close look at your current social media metrics  (Maybe you can relate to this example) You have been actively communicating  or trying to have a consistent voice on sites like Twitter, Google+  or Facebook, joining conversations, posting interesting content. You are starting to see value in the time you are spending on […]

Let’s take a close look at your current social media metrics  (Maybe you can relate to this example) You have been actively communicating  or trying to have a consistent voice on sites like Twitter, Google+  or Facebook, joining conversations, posting interesting content. You are starting to see value in the time you are spending on […]

I won’t even bother with the typical exercise goals – I’ll start with the goals that are easier for me to accomplish in 2012 in the social media realm. I’ll bet you may want to take a few of these for yourself too.  1. Clean out the quiet people on Twitter. If they haven’t said […]

Christian Taylor, CEO and founder of Facebook storefront provider Payvment, recently shared his thoughts for the growth of social commerce in 2012.  Mr Taylor pointed out three ways that ‘taste graphs’ will fuel social commerce.  A taste graph, similar to Facebook’s ‘open graph’ is the specific and personal tastes of a user who is connected […]

It’s the last day of 2011! Happy holidays to all and hope you enjoy today. And thank you Jenn Seeley, my coworker – we worked together the last workday of 2011 and it was productive (and fun)!  It’s true that the  holidays are a great time for high-quality television spots, Facebook promotions and insightful Twitter […]

How many times have you heard, “Digital media is killing TV”? It’s not true. Social media may be the best thing that happened to TV.  It’s driving ratings, viewer engagement, and all kinds of other positives. Introducing the newest trend:  Social TV.  At its simplest, it’s people watching TV together, even though they are not […]

When I first started doing this whole “online thing” a year ago, there was one particular word that showed up in almost every conversation – human. You could be a human brand. You could now conduct marketing on a human-to-human basis. Your customers were now humans instead of numbers. It was important to be human […]