Hyves met nieuwe reclamevorm voor MKB
De skyscrapers gaan eruit bij Hyves om ruimte te maken voor tekstadvertenties à la LinkedIn en Facebook. De CPM-prijs daalt zestig procent.
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De skyscrapers gaan eruit bij Hyves om ruimte te maken voor tekstadvertenties à la LinkedIn en Facebook. De CPM-prijs daalt zestig procent.
Lees meerLast night, a friend of mine from 12most, Keith Privette, posted a status update to Facebook. A friend of his essentially posted what appears to be a goodbye note to Facebook, and as of the time of me writing this, this friend still has yet to be found. Keith’s update directed people to his friend’s […]
Lees meerAs we come into a new year and many businesses are reviewing their marketing and planning a strategy for 2012, it’s a good time to review the available data for the UK around the takeup and usage of social media. The UK social media scene at the end of 2011 Using the most up to […]
Lees meerLast week, the folks at econsultancy.com posted results from a CMO Council study examining the disconnect between what senior marketers think consumers want from social and the reality. It seems that consumers are looking for a specific connection (offers, interaction, access) to a brand while marketers cling to the notion that consumers are looking for […]
Lees meerMore and more organizations realize that social media has a large influence on how companies and stakeholders communicate with each other. Thus, it is important that you have a good, consistent Social Media strategy. This brings you inevitably to the recurring question: who would be responsible for developing and implementing a social media strategy? The size of the […]
Lees meerPeople get the wrong idea about social media influence. We gravitate to thought leaders in our industry and hope to get a crumb of respect from them to elevate our own status and reach. I’m here to tell you right now that’s completely wrong. Influence is about building real two-way relationships that are mutually beneficial. […]
Lees meerI have long had an interest in the power of social media to impact the way that companies recruit and in the way that we, as individuals, can attract employers. LinkedIn is the king of the mountain for most business professionals – for the moment – but we all know that hiring new employees is […]
Lees meerBack in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow their brands in the social media space. Here’s even more proof that brand managers and all marketers are failing to realize the real reason people […]
Lees meerThey’re arguably the two biggest stars on the planet and both Lady Gaga and Rihanna have famously made incredibly innovative use of social media to get real commercial advantage. But which is using social media with the greatest effect, and which is most successful at actually engaging her fans? On Facebook, these pop queens have […]
Lees meerAs businesses both large and small start off a new year of online marketing efforts, a lot of which are focused around social media marketing and Inbound Marketing, it’s important to step back and evaluate if you’re overlooking any areas of low-hanging fruit that can make an immediate impact. One area that is commonly overlooked […]
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