Social Media: Who is Responsible?

More and more organizations realize that social media has a large influence on how companies and stakeholders communicate with each other. Thus, it is important that you have a good, consistent Social Media strategy. This brings you inevitably to the recurring question: who would be responsible for developing and implementing a social media strategy? The size of the […]

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Social Media Influence Works Both Ways

People get the wrong idea about social media influence. We gravitate to thought leaders in our industry and hope to get a crumb of respect from them to elevate our own status and reach. I’m here to tell you right now that’s completely wrong. Influence is about building real two-way relationships that are mutually beneficial. […]

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Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow their brands in the social media space. Here’s even more proof that brand managers and all marketers are failing to realize the real reason people […]

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