Updates over Media, Marketing en Publishing
When I was in college, “Social Media” as it exists now didn’t really well, exist. In fact, on my very first day of college, when I sat down to email my family, I realized I really had no idea how to email people. By the time I got to be a junior and senior, pretty […]
Lees meerDo you use YouTube videos to promote your product? If so, how do you track what people are saying about them? You could search on the URL of a video, but typically the URL gets shortened when used in a tweet. And it might get shortened a different way for each tweet, so simply searching […]
Lees meerNearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this… and it involves the word “no.” Tapping into my vast and useless pop culture database (remember I just told you the other day of how much I enjoy […]
Lees meerAs one of the world’s few truly gargantuan brands, Google have recently been using their hefty muscle to promote their Google+ product everywhere and anywhere. This week has seen them overhaul their search engine in order to promote the service even more. Under the auspices of ‘helpfulness’, the past year has seen Google kindly put […]
Lees meerA couple of years ago, we were hired by a global security software company to plan, write, distribute and implement a social media policy for their company – not a small job for an enterprise with employees in more than 100 countries across the globe, and products and technologies for over 300 million users worldwide. […]
Lees meerWhen it comes to social media for the enterprise, you’d be hard pressed to find a more qualified expert than Chris Barger. He spent four years as Director of Global Social Media at General Motors, served as IBM’s “blogger-in-chief”, and is now the Senior Vice President of Global Programs at Voce Connect. Chris also recently […]
Lees meerWe are excited to share our annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. Our annual State of Social […]
Lees meerIf 2011 was the year that business-to-consumer companies embraced social media for customer engagement, I hope that in 2012, business-to-business vendors will follow the B2C’s lead. Unfortunately, many B2B companies are at risk of being left behind, as social media is still not on their radar. At a recent meeting with several global manufacturers, we […]
Lees meerThe latest economic reports now describe the economy as “good, but not great.” We are seeing some slightly positive signs that the economy will improve, unemployment rates will drop, and that certain sectors (like small businesses) are hiring again. Still, competition for the 2012 job market will be fierce as we still see in the […]
Lees meerIt’s time to bring social media marketing to an end. I do not make this statement lightly. In fact it is pretty humbling. How do you think I, SocialSteve, feel about telling you about the end of social? Damn … not sure if my name can live on and switching it to DigitalSteve … just […]
Lees meer
Vacatures