Updates over Media, Marketing en Publishing
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. […]
Lees meerOne of the questions that I always face in training seminars, most of the time by small business owners, is the doubt that social media actually affects buying decisions and that social media networks – especially Twitter – are not ideal market places, rather a platform where marketers spam other marketers with content and offers. […]
Lees meerMerkambassadeurs dragen beter bij aan het bouwen van imago dan het kopen van reclameruimte op het web. Een Amerikaans onderzoek van GE maakt inzichtelijk hoe die twee zich concreet verhouden ten opzichte van elkaar.
Lees meerIn an early post, you can read that “the ‘ad’ in Ad Majorem means all marketing communications, from social media to direct mail to Internet gaming to television commercials. To most consumer audiences all of these are advertising.” Today we’re going to debate that statement a little. Is Social Media advertising? On The Social Graf […]
Lees meerFor 2012 we’re also blending video blogs into our mix. Check this latest one focusing on the Importance of Listening – a key component for social media success.
Lees meerCheri Allbritton recently did a Social Media Heroes post, and she challenged her readers to come up with their own list. I see that as a worthy exercise for all of my readers, so I will kickstart the process by listing some of my own social media heroes. If you enjoy this piece, perhaps I […]
Lees meerPerhaps Roger Goodell might consider downloading our Twitter Marketing Cheat Sheet the next time he considers social media use during an NFL game. In case you missed it, NFL players were encouraged to tweet during the Pro Bowl using #ProBowl on computer stations that were set up opposing sidelines. I applaud the NFL’s experimentation with social media, but […]
Lees meerA recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement. As anyone who knows me or has been around me for more than thirty seconds knows I am a somewhat of a pop culture savant. I love […]
Lees meerIn my previous Business 2 Community blog post, I wrote about seeing success in 2012 through the utilization of a content marketing strategy and social media. In this follow-up post, I am going to share with you some tools you can use to help with social media outreach. For the purpose of this post, social […]
Lees meerI actually laid awake last night thinking about this post. I knew I needed to write this post. I also knew that I didn’t want to rehash the negative conversation revolving the #social46 and the game. Better late than never… right? For those of you not tuned into the conversation here is the basic outline […]
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