Categorie: Social Media

When it comes to the online space, content is indeed King. What you say is the driving force behind the reason people continue to visit your website. The social online world tends to afford its content providers more creativity in the name of sharing, so when it comes to social content, a picture can truly […]

All five of last week’s top-moving brands on Media Logic’s Retail Social Juice Index (RSJI) shared something in common – fan appreciation. As retailers rewarded likers for their loyalty, they were rewarded in return with positive feedback and increased RSJI numbers. Ann Taylor got more than 3,000 fans engaged by asking likers not just to […]

Of course I don’t. I find it completely ridiculous. I do receive emails from vendors, suppliers, and marketers requesting a sponsored blog post, link, or guest post. There are times when money is offered and other times when they would prefer something free. However, I experienced something different last night while reading new emails. Ready? […]

Infographics are a zeitgeist of social media, with links appearing to one of these posters in almost every other tweet for those who work in the industry. Are we in danger of provoking infographic fatigue? As experts in both social media and data analysis, we find infographics a fascinating part of the modern social media […]

To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of this sort of isolationism: invitational and exclusionary. They both mean you don’t venture outside your own four social […]

As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives in 2012. Importantly, social media soared to a new height in 2011; it wove itself into traveling, learning, shopping, entertainment etc. Facebook surpassed […]