Categorie: Social Media

178 WOW – that’s big.  I have to say I was surprised when I read that in Matt Wilson’s recent article from Ragan Communications. According to a recent report from the Altimeter Group that’s the average number of discrete social media accounts across global corporations they talked with (like Hallmark, Adobe, JP Morgan, etc.) – […]

Social Media World Forum Europe will include a host of top-level speakers this year at its London event, to be held on March 27-28, 2012. Key brands, including Ford, HSBC, Twitter, Foursquare, EDF, and LinkedIn, will be present. While the list of speakers is ever-growing, the current list includes: Chris Brogan, President, Human Business Works […]

This Sunday evening I’ll be doing what many of you will be doing: watching the Super Bowl. And I’ll be watching because I’m a sports fan, a football fan, and…it’s something I’ve always done. I have no vested interest in this game as I don’t really like either team. I’d be happy with a 0-0 […]

The Sizzle: Facebook IPO. The Fri-Up: Super Bowl. The Sauce: Fox News Muppets The Sizzle Facebook IPO – your data just became a lot more valuable Sony slashes forecast Tawainese Steve Jobs lookalike touts Android tablet Hackers outwit online banking security Survey shows Android users more likely to put out…. The Fri-Up Dataviz: Super Bowl […]

Although social media enthusiasts have been hinting that shared content on social media sites are great marketing tools; it wasn’t until a recent GE study that we have actual research to back it up. Here’s a quick brief GE teamed up with the social media site Buzzfeed and basically set up a research study were […]

Now is the time when everything seems to be mobile. Millions of new products are pumped out weekly and our kids (younger than ever) are gaining nearly unlimited access to the online world. With that comes a responsiblity for parents to teach their kids the proper social etiquette tools in relation to the net–also known […]

Many people jump into social media without having an integrated plan, and they quickly find themselves questioning the efficacy. The problem is that over the past 2 years social media has grown into something bigger than we all could have imagined. Essentially it is the glue that holds the internet together. The role of a […]

 At a recent IABC/Toronto Professional Independent Communicators (PIC) meeting, Anita Windisman did a terrific presentation on LinkedIn, which I’ve blogged about here. In reviewing the tweets generated during Anita’s session, I noticed a single criticism: Great networking & presentation at #pictips tonight. Some good tips, but I was surprised by 1 of the comments … […]

Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. A step up from the very general information that demographics provide, psychographics enable marketers to speak to […]