Updates over Media, Marketing en Publishing
A couple years ago I tried to explain why a client needed to understand that each social channel has its own communication style. All the client wanted to do was shoot out a message that said, “Go back to our website and buy shit!” Because, of course, social media would then become a river of […]
Lees meerGrowing your organization or business with the help of social media requires informed strategic thinking and time. The more informed and strategic the approach, the less time it should take to get traction in the online social universe. The quest to increase Friends, Likes, Followers, and Connections, to build a community, is one leg of […]
Lees meerThis post is an excerpt from “6 Social Media Strategy Tips for Market Leadership“. We will focus on the first phase of a social media strategy: Socializing and Discovery. Before you can write a plan, you need to gather the appropriate information from all the parties that will have a stake in your social media […]
Lees meerThe globally-celebrated Social Media Week kicks off on Monday, with twelve cities around the world taking part in the festivities. In true social media monitoring fashion, we’ve decided to focus our eye, or rather ears, on listening to the buzz surrounding the event for each city. The cities included are: Hamburg Hong Kong London Miami […]
Lees meerTwo weeks ago, Searchcore pointed out the least useful and most misleading social media metrics for business owners. We identified the mischaracterizations of Klout scores, the number of a Facebook page’s fans (or “likes”), and the total number of followers, fans, or friends. This week, we’re going to analyze what you should be doing, and tracking, with your […]
Lees meerBack to basics is a theme I’ve seen with many nonprofit organizations over the past couple of years. With the economy slow to rebound, many NPOs have found that investing money in new ideas and new platforms isn’t really the right move for right now. This also means that many NPOs have avoided jumping into […]
Lees meerThe Sizzle: HTC hide sales figs. The Fri-Up: Absolutely Fabio. The Sauce: Cat Sandwich. The Sizzle Facebook and Google remove ‘offensive’ India content Regional cybercrime hubs launched across England Dad posts extreme video after hurtful Facebook post Blushing HTC too coy to admit sales figures Don’t let the facts get in the way of getting […]
Lees meerOp The Social Conference werd een presentatie gegeven door David Nieborg over gamification. Gamification is een term die je op de Nederlandse (online) marketingblogs of events nog maar weinig tegenkomt. Gamification claimt dat het door …
Lees meerPinterest is hot, and on every entrepreneur’s radar. But how do you use it? I spend an embarrassing amount of time on the site (both for work and pleasure), but it wasn’t always this way. When I first got a Pinterest invite, I didn’t understand why this type of social media hodgepodge would be of […]
Lees meerThe famous Erik Qualman Social Media Revolution videos have been blowing people’s minds with their amazing stats for year, this latest version is no exception. They prove time and again that not only is social marketing a fringe marketing strategy, it is fast becoming the ONLY marketing strategy! Changing the way business is done, whether […]
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