Updates over Media, Marketing en Publishing
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets […]
Lees meerDemand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media marketing jobs. In part, […]
Lees meerSocial media has stirred the marketing world into a frenzy, with businesses devoting more resources to social media marketing than ever, but where is the ROI? The buzz ‘idea’ people can’t get out of their heads lately has been trying to figure out what the ROI of social media is. Marketers believe that 2012 will […]
Lees meerAs we all know, the Social Media world has grown immensely over the past few years. With that said, the “sharing”, “tweeting”, ‘liking” and “plus 1” have become part of our everyday life. Being an online marketer I love doing research and keeping up-to-date with what is “happening”. I did some research recently on what […]
Lees meerAs we all know, the Social Media world has grown immensely over the past few years. With that said, the “sharing”, “tweeting”, ‘liking” and “plus 1” have become part of our everyday life. Being an online marketer I love doing research and keeping up-to-date with what is “happening”. I did some research recently on what […]
Lees meerDid you know that only about a third of tweets are worth reading? This is according to a study conducted by researchers at Georgia Tech, MIT and Carnegie Mellon. To figure out what people like to read on Twitter, the research team created a fun website called “Who Gives a Tweet?” The site got Twitter users […]
Lees meerDid you know that only about a third of tweets are worth reading? This is according to a study conducted by researchers at Georgia Tech, MIT and Carnegie Mellon. To figure out what people like to read on Twitter, the research team created a fun website called “Who Gives a Tweet?” The site got Twitter users […]
Lees meerI’m a student of history … probably half the books I read are biographies or something to do with a past era. So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other […]
Lees meerI’m a student of history … probably half the books I read are biographies or something to do with a past era. So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other […]
Lees meerGagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of my blog know, I’m a huge champion of brand definition and purpose because that enables […]
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