How the US Marine Corps Uses Social Media – The Social Corps

The US Marine Corps published their “The Social Corps” earlier this year in order to establish social media principles, guidance, security and family guidelines for Marines and leaders. The document represents a good example of how an enterprise-level organization can identify strengths, opportunities, weaknesses and threats regarding social media while simultaneously laying out a plan […]

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Social Media: So Easy, A Caveman…Did It?

Lascaux is a complex of caves located in France, the Paleolithic cave paintings found there date back over 17,000 years. The cave contains almost 2,000 figures, which can be grouped into 3 major categories – animals, human figures and abstract signs. In recent years, new research suggests that these paintings may not only incorporate instruction regarding successful […]

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Overwhelmed? Take A Social Media Marketing Zen Approach

There have been hundreds of great articles teaching us how to deal with social media marketing and staying sane at the same time.  Being overwhelmed is a universal condition among marketers who open up the fire hose of information, communication channels, and networking that is social media. Across the board among the marketers I have […]

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