Categorie: Social Media

One of the first things I learned in the marketing world was the importance of evaluating publications that I was thinking of proposing for our clients’ advertising campaigns. Once unknown, the world of BPA circulation statements became the norm for me. I evaluated media kits to look at how each publication broke down its audience. […]

I’ve been using Instagram for a few months now (yes, to some, I’m late to the party) and I’m starting to uncover the tips and tricks. Much like other social media platforms, you can find, follow, like and comment. But it has some unique elements that make it stand apart. If you’re not familiar with […]

The basketball loving world has gone crazy over Jeremy Lin, an Asian-American, Harvard-educated and undrafted point guard who has sparked a mini-winning streak for the previously hapless New York Knicks. In China this week, Lin’s name was among the top-10 search terms on Sina Weibo that nation’s equivalent to Twitter, and here in the United […]

I frequently get invited to speak on social media for professional associations, and when I do it often seems as if the clocks in the room have been turned back 10 years since before the advent of social media. Although there are always some savvy users of social media in the room when I present, […]

As digital marketers, we meet with organizations frequently to discuss social media and building an online strategy. The sentiment from the top tends to land in one of two buckets—leadership is either on board or scared to death. I can’t say this enough, “Social media is not just Facebook!” As much as we love and […]

I tend to agree with Olivier Blanchard’s approach to social media ROI – that it is a financial measurement and shouldn’t include various non-financial measurements such as “likes”, comments, interaction or “brand awareness”. That doesn’t mean that these measures are not important metrics for your business or your marketing efforts – it’s that they are […]

If you ask others what defines a small business, you will quickly discover that it varies greatly across industries, as it relates to total revenue and number of employees. Which means your $4M a year restaurant and manufacturing plant with less than 500 employees share the same small business classification. In fact, if we want […]

There comes a time in life when you must acknowledge social media, Facebook, Twitter, LinkedIn are all here to stay. Yes, the social network platforms may change. Facebook will eventually become the Myspace of yesterday. However, one thing is certain, social media, mobile phones, iPad evolution and technology in general is not going away. At […]