Categorie: Social Media

The Merriam-Webster Dictionary defines a trend as a line of general direction or movement; and as marketers, we are comfortable connecting ourselves to data, numbers and other mathematically related phenomena. When taking both of these facts into consideration, we know very well how important identifying trends is to success in any industry, so when we […]

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number […]

I get invited to speak at a wide variety of events through my business, a perk that I truly enjoy. I find speaking at civic engagement clubs such as Rotary and Kiwanis to be very fulfilling, both personally and professionally. Baby Boomers make up the majority of the membership of these clubs (although that is […]

I get invited to speak at a wide variety of events through my business, a perk that I truly enjoy. I find speaking at civic engagement clubs such as Rotary and Kiwanis to be very fulfilling, both personally and professionally. Baby Boomers make up the majority of the membership of these clubs (although that is […]

Each month, the average American spends nearly six hours on Facebook, the largest social networking website to date. With over 800 million users, that is a huge market for your business. If you are not currently using social media, you are missing the opportunity to connect with these users, as well as many other benefits […]

Each month, the average American spends nearly six hours on Facebook, the largest social networking website to date. With over 800 million users, that is a huge market for your business. If you are not currently using social media, you are missing the opportunity to connect with these users, as well as many other benefits […]

It’s a common misconception that just because someone is “popular” in social media they are successfully using it as a business development channel. These folks are typically social media addicts that spend every waking hour on one or more platforms. They talk a mean game, too, and have convinced many that they are subject matter […]