Categorie: social media tools

Why Social Media is the Ultimate “Pay-it-Forward” for Marketing

marketing, online marketing, SAP, Social Media, social media campaigns, social media marketing, social media tools

Is your organization stuck in social quicksand?  Is social not delivering the payoff you once hoped it would?  Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but to no avail? Well, you only need to change the way you think to be successful. Social […]

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Drinking From the Waterfall: How to Effectively Monitor Social Media

active listening, community management, Friend or Follow, Hootsuite, Kurrently, meltwater, Radian6, social analysis, Social Media, social media monitoring, social media streams, social media tools, Social Mention, tweetdeck

This is part one of a three-part series I will write on how to monitor, manage and measure social media. I have discussed best practices for each of these processes in previous posts here. However, after receiving a comment on LinkedIn, I realized that I neglected to dive into any of these subjects in great […]

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The Social Media Calendar Part 2: Three Tools To Help You Setup Your Calendar

Social Media, social media calendar, social media tips, social media tools

One of the biggest hurdles for businesses getting started in social media marketing also happens to be a very necessary foundation. Creating the plan and committing it to paper could be the single biggest step an organization takes in getting on a path to success in social media marketing. In part one of my social […]

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Did Twitter Just Open A Pandora’s Box Or A Golden Opportunity For Brand Marketers?

BBC, big data, brand consultant, brand marketers, brand marketing, Branding, chief marketing officers, CMO, datasift, Marketing Best Practices, social media campaigns, social media marketing, social media tools, steve olenski, Twitter

In a move which will surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively – Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.  This is the classic conundrum for yours truly for you see on one hand […]

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The New Way To IPO

community, customer community, Employee Engagement, IPO, Jive, jive software, online marketing, social business, Social Media, social media tools, Twitter

In my role at Jive Software, I’m responsible for the head-spinning job of doing social media marketing for the social business leader.  In other words, up until recently, my parents had no idea what I did for a living. But that all changed when I helped market Jive’s IPO. The core philosophy of our social […]

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Hootsuite: The Tool to Use.

analytics, Content Management, Hootsuite, online tools, Social Media, Social Media Management, social media tools

Hoot Hoot!!  Hootsuite is here to stay, and I must say that it is Sweet!! Ok, all jokes (good or otherwise) aside, this week’s social media management tool of the week is Hootsuite, and for good reason.  Hootsuite offers a plethora of awesome features that are essential to managing your social media networks, and those of […]

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