Categorie: social media tips

How To Use Social Monitoring Tools To Track Brands And Competitors

Google, Google News, Google Reader, RSS, Social Media, social media marketing, social media tips, SocialMotus, Twitter

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others. […]

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How to Use Images in Social Media to Drive Engagement

Social Media, social media marketing, social media tips

Discover proven techniques to drive engagement in the Online Marketing Institute’s class, “10 Essential Elements of a Mature Social Media Marketing Strategy“. Pictures are a hot topic in 2012. From Instagram to Memes, they resonate with users and quickly engage them while being easy to share. Both businesses and personal social media users have been […]

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How to Avoid Being a Social Media Neanderthal

#dialogue, #smengagement, B2B Marketing, Branding, Content Marketing, marketing, online marketing, onlinemarketing, Social Media, social media marketing, social media tips, Strategy

For many of us, the phenomenon of social media began with the simplicity of a wall post, the careless ease of a blog entry, the creation of a short (albeit heartfelt) tweet. Now, these methods alone render you a neanderthal. As long as I am sharing something within the social media community, I will be […]

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Four Tips to Increase Holiday Sales and Traffic

B2C Marketing, Consumer Marketing, digital, digital advertising, digital content, Digital Marketing, holiday campaign, holiday sales, holiday shopping, holidays, online marketing, sales, Sales tool, Social Media, social media experts, social media tips, social media tools

In 2011, 36% of all holiday shopping was done online. Today, that number continues to grow as more shoppers turn to the Internet for giving- it’s predicted that online holiday shopping will increase by an additional 17% this season. Along with the rise in shopping is the increasing importance of consumer reviews and social referrals. […]

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Using LinkedIn to Drive Business Results – Melonie Dodaro on Marketing Made Simple TV

LinkedIn, Marketing Best Practices, Social Media, social media marketing, social media tips

(Use the button on the lower right to enlarge the view for optimal show viewing.) Canada’s #1 LinkedIn Expert Melonie Dodaro of Top Dog Social Media (topdogsocialmedia.com) shares key tips on driving results with social media. In this show, you will learn: 1) Why LinkedIn is far and away the most important social media site […]

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What Are Some Local Social Best Practices? Lessons From Walmart

facebook, social business, social marketing, Social Media, social media campaigns, social media marketing, social media tips

Despite their often massive fan bases and nationally recognized names, major brands have struggled to create vibrant, engaged audiences in social for years. If the recent numbers on Walmart’s local approach to social are any indicator (and I think they are), the secret may lie in taking a few notes from the little guys. Namely, […]

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