Categorie: Social Media Strategy

3 Steps to B2B Social Media Success

B2B Marketing, b2b social media, Social Media, social media goals, Social Media Strategy, social media tactics

Build an argument for social media in B2B organizations. Check out OMI’s class, “Selling B2B Social Media to the C-Suite.” B2B companies face unique challenges when utilizing social media to engage with their customers. One of the biggest challenges is simply figuring out where to dedicate their limited time when there are so many different networks […]

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3 Steps to B2B Social Media Success

B2B Marketing, b2b social media, Social Media, social media goals, Social Media Strategy, social media tactics

Build an argument for social media in B2B organizations. Check out OMI’s class, “Selling B2B Social Media to the C-Suite.” B2B companies face unique challenges when utilizing social media to engage with their customers. One of the biggest challenges is simply figuring out where to dedicate their limited time when there are so many different networks […]

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How to Create A Winning Social Media Strategy

Social Media, social media marketing, Social Media Strategy

Social media strategy 3 dreaded words. Mainly because designing a winning social media strategy isn’t fun and it isn’t easy. And, creating winning strategy takes a lot of experience, skill, and extensive knowledge of the opportunities, challenges, and measures of success surrounding your particular tactics — in this case social media marketing. Look at this […]

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Social Media Etiquette for Businesses

community building, community development, community engagement, community management, etiquette, loyalty, marketing, marketing strategy, Promotion, Social Media, social media engagement, Social Media Strategy

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]

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Social Media Etiquette for Businesses

community building, community development, community engagement, community management, etiquette, loyalty, marketing, marketing strategy, Promotion, Social Media, social media engagement, Social Media Strategy

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]

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Social Media Marketing: Don’t Forget the Message

Content Marketing, integrated social media marketing, Social Media, social media marketing, Social Media Strategy

In today’s digital age, an increasing number of businesses are utilizing social media marketing services to help bolster their brand’s online presence.  However, without an integrated social media marketing strategy that includes online content, the likelihood of success on Facebook, Twitter, Pinterest, and the countless other platforms sprouting up will only get more difficult. Social […]

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Culture Clash: Baby Boomers Vie with Millennials over the Future of Social Media

Social Media, Social Media Management, social media marketing, Social Media Strategy

In early August, Inc. Magazine’s online edition published an article written by one Hollis Thomases with the provocative title, “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” Needless to say, the post has caused an uproar among Gen Yers (aka Millennials). In essence, the article trashes the idea of entrusting any aspect of a […]

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The Real Value Of A Facebook Like

facebook, masterminds advertising agency, Social Media, social media marketers, social media marketing, Social Media Strategy, steve olenski

[[NOTE: This article originally appeared on the blog for Masterminds – a full service advertising agency with a focus on brand integration and is reprinted with permission.]] Trying to qualify the value of a Facebook Like for a given brand has been shown to be an incredibly elusive and often frustrating exercise. An exercise many brand managers and […]

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