Categorie: social media ROI

De ROI van ROI in contentmarketing

artikelen, cases, Columns, content, Content Club Nederland, contentmarketing, Dossiers, Events, marketing, Reportages, ROI, SMWRdam, SMWRotterdam, social media ROI

Wanneer marketeers praten over content gaat het niet over kwaliteit, relevantie en passie voor verhalen, maar over brand awareness, webtraffic, lead generation en vooral het toverwoord: ROI. Maar over welke ROI hebben ze het eigenlijk? En van welke I verwacht je eigenlijk Return? Dat lijken marketeers zelf vaak niet te weten. De nieuwe kijkcijfers Views, […]

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ROI van social media: wil je het echt weten?

artikelen, dell, Dossiers, Engagement, Influencers, klm, marketing, Organisaties, return on investment, ROI, social, Social Media, social media ROI, Social media week, Social Media Week Rotterdam, Socialmediamodellen, strategie, vierfasenmodel

Is de ROI van social media voor organisaties te meten? Ja en nee. Technisch gezien is (bijna) alles door te meten. Maar wil je het wel weten? Je kunt voor je merk of bedrijf de ROI van social media bepalen, zonder dat je je laat beperken door de inzet van het middel. Recentelijk las ik een artikel dat […]

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3 Tips For Using Incentives To Sell On Social Media

B2C, coupons, facebook, sales, Social Media, social media ROI, social media tips, Social Selling

If I asked what your business is getting out of their social media efforts, what would you tell me? Fans and followers? Likes? Comments? Maybe a few shares? What does all of that activity translate to? Marketers will often argue that engagement on these networks strengthens brand awareness, increases loyalty and advocacy, and creates a […]

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How to Communicate the Value of Social Media to the C-Suite

c suite, qualitative, quantitative, ROI, Social Media, social media ROI, Strategy, value

It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading senior management—or […]

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Want to Use Social Media Successfully For Sales? Then Pay Attention

advertising, B2B Marketing, Branding, Content Marketing, convert website traffic, creativity, direct marketing, email marketing, Facebook tips, Google, innovation, internet marketing, internet marketing strategies, linked in marketing, online reputation, Online Reputation Management, Social Media, social media campaigns, social media experts, social media marketing, social media monitoring, social media ROI, social media tips, twitter roi, Voice of Customer Marketing, website marketing

Many marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply understand the behaviors and motivations of its audience that truly drives success and, ultimately, sales. I recently read a great […]

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Measuring Social Media: A Step-by-Step Guide for Newbies

benchmarks, google analytics, Hootsuite Analytics, jay baer, Jeremiah Owyang, qualitative social media, quantitative social media, social data, Social Media, social media goals, Social Media Management, Social Media Measurement, social media monitoring, Social media return on investment, social media ROI

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight […]

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