Categorie: Social Media Measurement

Influence: Five Surprising Findings On SMBs and Social Media

small business, small business marketing, SMB, Social Media, social media influence, social media marketing, Social Media Measurement

Yesterday Vocus released a new study: Path to Influence: An Industry Study of SMBs and Social Media.  The survey questioned 400 decision makers working for small- and medium-sized organizations with revenues between $5 and $50 million.  The survey has a confidence interval of +/-4.9%. I have an affinity for research, and have taken a look […]

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Managing Client Expectations Throughout an Outsourced Social Media Marketing Program

client communications, client expectations, community management, marketing strategy, outsourced community management, outsourced social media, return on investment, ROI, Social Media, Social Media Management, social media marketing, Social Media Measurement, Social Media Strategy

Demonstrating a marketing program’s success is key to maintaining a happy client. Do good work and prove how it contributed to the client’s goals – seems like a simple enough equation. But managing client expectations throughout a social media marketing program can be tricky. This is because these programs typically require a huge amount of […]

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Mission: Abominable (Empire Avenue Don’ts)

douchebaggery, eAv, Empire Avenue, est Practices, expanding user base, gamification, influence, osakabentures, osakasaul, reputation management, reputation scoring, rewards, site behaviors, smrocketfuel, Social Media, Social Media Measurement, social networks, Strategy, User Experience, viral growth, virality, viralityeAv

Its getting ugly in Empire Avenue Mission cheating and complaining: this is where I see the most inconsideration – on both sides. I have accepted many Mission Avenue Missions and I have launched at least ten – so I know full well that those complaining and/or calling out those who take the reward without doing […]

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Measuring Social Media: A Step-by-Step Guide for Newbies

benchmarks, google analytics, Hootsuite Analytics, jay baer, Jeremiah Owyang, qualitative social media, quantitative social media, social data, Social Media, social media goals, Social Media Management, Social Media Measurement, social media monitoring, Social media return on investment, social media ROI

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight […]

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Scaled Rewards That Would Grow the Empire Avenue Userbase

eAv, Empire Avenue, Empire AvenueX expanding user baseX gamificationX OsakaBenturesX osakasaulX reputation scoringX rewardsX site behaviorsX smrocketfuelX social media measurementX user experienceX viral growthX virality, expanding user base, gamification, osakabentures, osakasaul, reputation scoring, rewards, site behaviors, Social Media, Social Media Measurement, User Experience, viral growth, virality

Empire Avenue Motivates us to Build The Community   Shouldn’t the rewards for doing so be scaled? When you are new in Empire Avenue, you soon find that you need to either purchase Eaves to invest (with real money) or, as most do, earn them. Earnings from our installed blog .rss and other feeds are […]

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