Categorie: social media marketing

You’re Too Cool for Facebook

Business, facebook, marketing ideas, marketing ideas for social media, marketing on Facebook, Online Communities, small business, Social Media, social media marketing, Social Networking, using Facebook for business, using Facebook for marketing

I have a few acquaintances and even family members who think it’s some sort of badge of honor that they aren’t on Facebook. When we talk ‘business’ they lean back and with a disdainful look on their face proudly assert that they aren’t on Facebook, and they never will be. I read the dumb comments […]

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Free Speech Doesn’t Protect Your Reputation

football, football recruit, michigan, social media marketing, Twitter, yuri wright

Sam Montgomery is a reader of the Marketing Technology Blog and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are displayed at Chat Sports and not safe for work (NSFW)… just know that they’re pretty vulgar. Yuri Wright, the 4-star CB from New Jersey, was once though to be headed to Michigan in the 2012 class. Earlier this … Continue reading →


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Social Media ROI and the Metrics That Don’t Matter

business marketing, facebook, Google, inbound marketing, Klout, LinkedIn, Marketing Best Practices, measurement, metrics, seo, Social Media, social media marketing, social media tips, Strategy, Twitter

Social media marketing has taken the business world by storm, but according to a study last year, 68% of companies cannot or do not know how to measure social media ROI (return on investment). This is how social media management ends up getting banished to the intern’s task sheet. If you’re engaging in social media marketing […]

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Social Marketing Trends To Look For In 2012: Predictions From Top Marketers

2012, Andrew Patterson, Awareness, Brian Solis, Dave Peck, David Berkowitz, David Meerman scott, Debi Kleiman, Digital Leader, Doug Haslam, Ekaterina Walter, Erik Qualman, Inc.", jason falls, jay baer, Jim Storer, Jonas Klit Nielsen, lahey clinic, Laura Fitton, Lora Kratchounova, Major League Baseball, Marc Meyer, Mark Lazen, MarketingProfs, Matthew Grant, Michael Pace, Mike Lewis, mobile, pamela johnston, Paul Gillin, predictions, Real-time, relevancy marketing, Robert Collins, social marketing strategy, Social Marketing Trends, Social maturity, Social Media, Social Media Breakfast, social media marketing, socialnomics, Stacy Debroff, Stephen Murphy, Steve Rubel, Tim Hayden, Top Marketers, Year of integration

We all wish we had a crystal ball we can consult whenever we need to peek into the future.  Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us.  We compiled the collective wisdom of 34 […]

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Can A Parking Authority Blog Drive Home The Right Message?

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, Blogging, Social Media, social media marketing

One of the golden rules of social media marketing is adapting to the tone and conversation style of your intended audience. It’s important to promote a two-way conversation rather than a one-way message delivery system, interacting with the intended community. But should this apply to official city government entities as well? Philadelphia Magazine recently ran some […]

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Infographic: Small Business Social Cheat Sheet

cheat sheet, check list, digg, facebook, LinkedIn, Marketing Infographics, Social Media, social media marketing, Tumblr, Twitter

I love my peeps over at Column Five, but I think they may have tipped a few many watching reruns of Diggnation. Digg? Really? By any stretch of the imagination, Digg‘s grave has been Dugg and StumbleUpon is the one planting flowers. Too soon? Sorry folks… when the audience leaves, the social app dies. It’s social media evolution. But wait… really… we missed LinkedIn, too? Google Business? Are you kidding me? Perhaps it was something a little stronger than beer. … Continue reading →


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