Updates over Media, Marketing en Publishing
If you know you need social media for your business but don’t have a clear understanding of how to proceed, this blog’s for you. It will help you understand why you need social media, which sites are relevant for your business, how to target them, and how to measure the success of your efforts. WHY […]
Lees meerThere is no shortage of lists of social media tools and services to help establish and manage communities. The following is a list of the five tools and services that I am currently using and would recommend to anyone trying to lessen the sometimes tedious burden of building a community from scratch, managing it on […]
Lees meerWe all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react […]
Lees meerWe’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network online. Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social … Continue reading →
Ok gang, it’s Friday morning – time for a quiz. This is not an open-browser test, so keep your eyes on the blog while you answer this simple question: Who owns YouTube? For many of you, this is a no-brainer. But before you click off this post and unsubscribe to my RSS feed, give me a second. I’m […]
Lees meerSEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a nice baity title to attract … Continue reading →
We are happy to announce that we will be having Jon Gatrell of Pragmatic Marketing on the Marketing Tech Blog Radio Show this Friday, April 6, at 3 p.m. EST. On our show, we will be talking about what’s happening in marketing organizations in tech companies, how tech is changing marketing for B2B tech folks, and how organizations and individuals address these changes. Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development … Continue reading →
Volgens social media-bureau KREM stijgt het aantal functies met de term ‘social media’ erin “explosief”. De vraag is of het onderzoek echt goed inzicht biedt in het gebruik van functietitels, maar een aantal uitkomsten is überhaupt interessant. Zo…
Lees meerHaving seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said, there are some common traits to viral strategies. Ultimately viral content needs to evoke some type of emotional response from … Continue reading →
A recent study reveals the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process. And in today’s hyperactive social media, digital-crazed world we all reside in, it is, to paraphrase Billy Joel… a matter […]
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