Free Pinterest Marketing Guide from Brainhost

The folks from Brainhost dropped me a line promoting their new guide, How to Promote your Website with Pinterest and I think they’ve done a nice job on it! Here are 3 Excerpts from the Guide You Might Find Useful: Currently, Chobani yogurt, Dyson vacuum cleaners, Etsy.com, and even the famous Nike shoe brand have wildly popular Pinterest pages. What makes their pages or boards so appealing is that they are NOT used as sales pages but are instead visual … Continue reading


Econsultancy Training

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How to Measure Your Social Media Success

Would you like to measure how successfully you’re communicating your business message and engaging with your target audience on social media? How about whether you are generating leads or converting sales? The nice thing about social media is that, because it is a digital platform, it is ultimately track-able and measurable. ENGAGE A good place […]

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Google+ Unveils Minimalist, Streamlined Design Changes

No sooner had the dust settled and the ink dried on Facebook’s $1 billion acquisition of Instragram than Google unveiled its own social network game changer. Google+ claims 170 million users, including those who share via Gmail, YouTube, Search, and other places on the Google network, discounting the idea that Google+ needs to be a […]

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5 Things to Look Out for When Drafting Your Social Media Strategy

These are five things you should pay attention to, before you start to design your social media strategy. Doing these five things will help you connect better with your audience, as well as manage your social media platform better. #1 – Your Staff Needs to be Involved You can’t run a social media platform without […]

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Online Social Media Success Summit

Have you heard the buzz about Social Media Success Summit 2012 – the web’s largest online social media marketing conference? Before I tell you how this virtual summit will help your business gain more exposure, increase traffic, cultivate loyal fans and increase sales, let me share a story with you. Proof social media marketing works: In October 2009, I started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, my site became one of the top … Continue reading


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Twitter and Facebook Go Social Mobile

Business is going social, and social is going mobile. An overwhelming 94% of marketers surveyed in Social Media Examiner’s comprehensive 2012 Social Media Marketing Report indicated using social media for their business; Facebook and Twitter are still the two most-widely used social media networks. The majority of both Facebook (51%) and Twitter (55%) users now access the […]

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Using Social Media to Grow Your Next Event

When it comes to social media and event marketing, the lesson is: start using it NOW – but make sure you listen before you leap. Social media users surpassed email users globally three years ago and social networks are only projected to keep growing. Think of social media as a communication channel beyond a promotional tool or an advertising replacement. One-to-many communication platforms are less and less effective. So success in today’s digital world requires event organizers to let go … Continue reading


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Social Media Demographics

The infographic below, which I first saw on Mashable, was created by Online MBA. It’s got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms. That’s amazing… it truly is. Wonder how many are still out there who still […]

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Confessions of an Internet Marketer

Social Media has become an invaluable marketing tool, enabling companies to leverage community activity and engaged audiences to drive sales. Blogs provide important back link development, networking, and promotional opportunities. Facebook, Twitter, LinkedIn, RSS feeds and other community forums enable companies to grow their market reach and support brand development. These tremendous opportunities are not […]

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Why Social Media Marketing Is A Bust For Most Companies

Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bust. Broadly speaking, many companies are failing […]

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