Updates over Media, Marketing en Publishing
MEA CULPA. OK, I have to admit I’ve done my share of Facebook-bashing over the past year. “They’ll never survive without a search engine”, I said. “They’re mobile strategy is lacking, they’ve got no solid plan for monetization,” the list goes on. With over 900 million-users, a solid ad revenue stream, a brilliant app developer […]
Lees meerIt can be challenging to communicate and quantify all the benefits of content marketing to the C-Suite and even some marketers. Even more difficult is explaining the strategic and tactical nuances across multiple types of media and platforms. Content marketing is not as simple as publishing a blog post every day in order to show up on the first page of Google. »Download a free copy of The Content Marketing Manifesto Because of these challenges, we’ve written The Content Marketing … Continue reading →
“Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers.” That was the very ominous and foreboding opening line from a press release announcing the findings of a report done by the Health Research Institute (HRI) at PwC US. Anytime I […]
Lees meerDoes the content you are posting on your social media accounts have purpose or are you just posting to post? Content creation is all about purpose. To interest your fans and followers your posts there must be some motive behind your sentences otherwise you are simply creating online noise. Remember, we are using social media online to […]
Lees meerMitchell Wright recently wrote a great blog outlining how he helped some friends grow their YouTube channel, Warialasky, from 500 subscribers and 25,000 total video views to nearly 20,000 subscribers and over 3.6 million views, all in the space of a few months. Thanks to the exponential adaption of both mobile devices by consumers, video […]
Lees meerFlickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John Lanigan has put together this infographic that points to why brands should adopt and what they can do to get … Continue reading →
We recently started working with Angie’s List and it’s already been an eye opener to us how many businesses get leads through their ratings, reviews and deals. For local businesses that provide their customers with great service, the paid reviews at Angie’s List are pure revenue. According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the … Continue reading →
Boston-based inbound marketing company Hubspot has created a comprehensive suite of marketing automation software tools that help companies efficiently manage their online (inbound) marketing efforts. Hubspot’s all-in-one solution helps your business connect with prospects interested in your product or service, generate qualified leads, and ultimately drive sales conversions. They do this by providing a host […]
Lees meerThe common problem across all content marketing strategies is always the same… continuously driving great content that your audience finds relevant. For now, it’s required us to constantly scour analytics, search trends, and keep abreast of industry news socially so we can get the scoop and deliver it fast. InboundWriter has taken a huge step in the right direction, building a real-time gauge of your writing and comparing it to both search and social. From their site: InboundWriter delivers real-time … Continue reading →
Social media gives companies exponential reach, empowering brands to leverage content and messaging to accomplish their business goals. Here is a brief sketch of five businesses that have taken this to heart, using Pinterest to connect with their target audience, build brand advocacy, drive website traffic, and generate leads and sales. In other words, they’re […]
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