Categorie: social media marketing

Why Business Executives Fear Social Media Marketing

inbound marketing services, Social Media, Social Media Management, social media marketing

This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in particular. A marketing director, she was convinced that her fairly expensive ad spend on […]

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Lots of Traffic in Multiple Niches From One Blog – Is That Possible?

B2B Marketing, Blogging, blogging tips, Branding, Google, Marketing Best Practices, marketing strategies, niche, niche market, online marketing, seo, Social Media, social media marketing, social media tips, Strategy, TIME, traffic, Twitter, Web traffic

Is it possible to have a successful blog without content being tied to some particular niche, criteria or category?  It sure is, there are tons of blogs out there that entertain massive audiences with variety of content.  In fact … looking at Tumblr it is pretty obvious.  People just post whatever the hell they want […]

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The Integral Role of Social Media Champions

10 stages of social media integration, Brian Solis, championship, community management, empowerment, Social Media, social media advocate, social media champion, social media marketing, Social Media Strategy

We have used the term “champion” many times on our blog to describe those risk-inclined individuals who become the essential drivers of progressive change within the commercialization ecosystem. Champions can wear many hats. We have described them as mentors, investors and, perhaps most importantly, advocates who take that leap of faith and make doors open at […]

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Video: A Marketer’s Guide to Pinterest

Marketing Infographics, social media marketing

I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest is one of our strongest referrers of traffic. Companies have taken note and are utilizing Pinterest to expand their reach. … Continue reading →


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Context, Vision and Sharing Stupidity

analytics, Content Marketing, context, social media marketing, stupidity, technology, vision

As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap on television. If people drove their cars like they shared information, I think the average life expectancy of driving would … Continue reading →


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Esteban Kolsky of ThinkJar on MTB Radio

business framework, Esteban Kolsky, marketing, Marketing Technology Radio, MTB Radio, social business, Social Media, social media marketing, ThinkJar

We are happy to announce that we will be having Esteban Kolsky of ThinkJar on the Marketing Tech Blog Radio Show this Friday, May 11, at 3 p.m. EST. On our show, we will be talking about the migration of social media to social business & its challenges, the purpose of social, and building the framework for a social business to be successful in the long-run. Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank … Continue reading →


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Anything They Can Do, You Can Do Better: Competing in Social Media

competing in social media, content, Content Marketing, contextualizing content, key differentiators, market need, marketing strategy, Social Media, social media marketing, story telling

I shamelessly adapted the title of this post based on the original Fast Company article, Anything they can do you can do better, which explained that when it comes to designing new products, companies must aim to build them better than their competitors. On the surface, this advice seems obvious. But it becomes more complex when […]

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Are Brands Wielding More Influence In Social Media Than We Thought?

Brand Management, brand managers, brand marketers, brand marketing, Branding, consumer brands, Consumer Marketing, market force, Marketing Best Practices, marketing strategies, Social Media, social media marketing, social media tips, steve olenski

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers […]

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Add Campaign Tracking to Hootsuite

analytics, analytics tracking, campaign tracking, google analytics, Hootsuite, social media marketing

Yesterday we announced that DK New Media was named a Hootsuite Solution Partner. We’ve all been using the Hootsuite Pro account for a couple of years and love the continued features and flexibility it’s been providing our team. And… it’s at a fraction of the cost of most social publishing engines. We’ve been pushing all of our clients to fully leverage campaign tracking when posting their links to Hootsuite. Many folks think they need to manually write that URL querystring … Continue reading →


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