Updates over Media, Marketing en Publishing
Social media has influenced the way global activities are conceptualized by general users and large firms online. A brief scanning on the concept mirrors each individual with his/her virtual profiles that gives a sense of online social discovery. Digital 2012 is reformed with new emerging trends in social media and how it’s been carried out […]
Lees meerWat is de return on investment (ROI) van sociale media? Waarschijnlijk één van de meest gestelde vragen van de afgelopen jaren waarin het zakelijk gebruik van sociale media is geëxplodeerd. En alhoewel goeroes als Gary Vaynerchuk en …
Lees meerThe shocking pace of US smartphone adaptation has quickened two prevailing social mobile trends: 1) a heightened demand for instant information, and 2) an increasing dependence on user-generated content (UGC) for consumer purchase decision. The first trend is highlighted in a recent study conducted between March and April 2012 by The Pew Research Center’s Internet […]
Lees meerBlogWorld offers Bloggers, Podcasters, Internet Radio and TV Broadcasters, Businesses & Entrepreneurs more New Media Education, Networking and Business Opportunities in one place than any other single event. With 200+ Speakers, 3 Days of Education and a Tradeshow Exploding with New Media Innovations, this is one of my favorite conferences in the industry. Save an additional 10% NOW on your Early Bird Blog World New York 2012 registration with the code “BWAPVIP10“! Register now to save! This offer expires on … Continue reading →
With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain […]
Lees meerColleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor… especially having my name alongside this list of amazingly talented marketers: Michael Brito – Follow @Britopian Paul Gillin – Follow @pgillin Adam Metz – Follow @theMetz Ann Handley – Follow @MarketingProfs C.C. Chapman – Follow … Continue reading →
In today’s hyper-paced business atmosphere, executives and marketers alike are often way too overwhelmed with day-to-day chaos to spend too much time pondering social media strategy. For those of you ready to hoist your laptop out the window, here’s a simple tip to help you pick the right social media channel without having to miss your […]
Lees meerFacebook founder Mark Zuckerberg. It’s been about a month since Facebook implemented the new Timeline layout for business pages. When Facebook founder Mark Zuckerberg’s new page design was first announced, the reaction was less than positive. Like it or not, there are some features in the new layout that can make a big difference in […]
Lees meerLinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (.69%) and Facebook (.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]
Lees meerOnline daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months. Its stock is down over 50% from November’s IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings restatement (actual net revenue was significantly lower when refunds to consumers […]
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