Categorie: social media marketing

Infographic: Social Media – Unmeasurable Success?

Marketing Infographics, social media marketing

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This graphic focuses on new studies from eMarketer, Hubspot, and Social Media Today on putting a measurable ROI to social media efforts. From the Pagemodo infographic, Unmeasurable Success: In the last few years, both small and large businesses have increasingly turned their marketing efforts toward social media, convinced that joining the social ranks will deliver a measurable monetary Return on Investment (ROI). In truth, the ROI of social media – unlike other marketing techniques – is measured by the impact … Continue reading →


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Social Mobile Local is the New Reality for Business

mobile marketing, Social Local, Social Media, social media marketing, social mobile, Social Mobile Local

Thanks to the Internet, the rise of digital marketing is organically playing out like a three-act play. Act I introduces social media to business, compelling brands great and small to accept the relevancy and power of social media marketing. Without much of an intermission comes Act II, the rise of mobile. Thanks to the massive […]

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4 Types of Social Competitive Analysis

analytics, audience engagement, best practices, brand, competitve analysis, customer service, Marketing Best Practices, reach, response times, share of voice, Social Media, social media marketing, Strategy

Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]

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Social Radar Integrates with NetSuite’s SuiteCloud

analytics, conversation analysis, netsuite, netsuite apps, sentiment analysis, social media marketing, social radar, suiteapps

Infegy’s Social Radar has integrated with NetSuite in a combined solution called Social Radar SuiteApp for NetSuite’s SuiteCloud Computing Platform. The integration extends the platform’s SuiteAnalytics with role-based analysis for historical trending of conversations, share of voice, key influencers, competitive insight, sentiment analysis, topics, and categories of interest and demographics. Companies can then use this information to build better products, tailor services, and fine tune campaigns to meet the specific desires of their targeted audiences, all within NetSuite’s integrated platform. … Continue reading →


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5 Ways Pepsi’s Use of Social Media is Right On

inbound marketing services, Social Media, Social Media Management, social media marketing, social mobile

The rise of social and mobile is rewriting the marketing playbook for even the most established companies. While many brands are still casting a wary eye at social media for business, Pepsi has embraced the technology, carving out an ambitious social strategy aimed at building relationships with the Millennial generation, soon to be the largest […]

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The Real Reason GM Left Facebook

advertising, facebook, Forrester, General Motors, GM, Marketing Best Practices, nate elliott, Social Media, social media marketers, social media marketing, social media tips, steve olenski

So GM is pulling its $10 million Facebook ad budget and we all are now left to ponder who will be next, right? In their official statement GM marketing chief Joel Ewanick said “We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business and it’s […]

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Infographic: Why Content for SEO?

Content Marketing, content strategies, ecommerce, keywords, purchase, search engine optimization, Search Marketing, seo, social media marketing

Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore. Virtually every company needs to become a publisher nowadays if they hope to both build authority in their industry and … Continue reading →


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Infographic: The Facebook Power User

facebook, facebook power user, Marketing Infographics, pew internet research, pew research, power user, power users, social media marketing

Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough to recoup the investment with some good profits. I believe they simply waited to long. But I digress. There’s no … Continue reading →


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Save $100: 2012 Inbound Marketing Handbook

analytics, Content Marketing, handbook, inbound marketing, MarketingSherpa, Search Marketing, social media marketing

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, … Continue reading →


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