Integrating Social Media With Business As Usual

 One of the biggest questions I get from businesses is how they should use social media for their specific business, and what they should post on their social media accounts. There are a lot of answers to that question and endless opportunities to be creative and reach your customers. After all, you essentially own the […]

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Social Reach Has Gotten Easier: And That’s The Problem

A few days ago I was on a conference call where a participant said “Social media has made it harder to reach people.” My left eyebrow immediately shot to the ceiling. I got the point – that people are connected 24-7 now, and it’s hard to attract attention – but it still seemed like an […]

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Job Seekers: Are You Smarterer than a 5th Grader?

I am a job seeker. I will be honest. I believe there is a caste system among my job seeking peers. I must say there are a lot of sudras out there when it comes to social media. When I look over a job description, I am looking for something very specialized and specific. My […]

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