Categorie: social media goals

3 Steps to B2B Social Media Success

B2B Marketing, b2b social media, Social Media, social media goals, Social Media Strategy, social media tactics

Build an argument for social media in B2B organizations. Check out OMI’s class, “Selling B2B Social Media to the C-Suite.” B2B companies face unique challenges when utilizing social media to engage with their customers. One of the biggest challenges is simply figuring out where to dedicate their limited time when there are so many different networks […]

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3 Steps to B2B Social Media Success

B2B Marketing, b2b social media, Social Media, social media goals, Social Media Strategy, social media tactics

Build an argument for social media in B2B organizations. Check out OMI’s class, “Selling B2B Social Media to the C-Suite.” B2B companies face unique challenges when utilizing social media to engage with their customers. One of the biggest challenges is simply figuring out where to dedicate their limited time when there are so many different networks […]

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Measuring Social Media: A Step-by-Step Guide for Newbies

benchmarks, google analytics, Hootsuite Analytics, jay baer, Jeremiah Owyang, qualitative social media, quantitative social media, social data, Social Media, social media goals, Social Media Management, Social Media Measurement, social media monitoring, Social media return on investment, social media ROI

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight […]

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