Categorie: social media experts

Four Tips to Increase Holiday Sales and Traffic

B2C Marketing, Consumer Marketing, digital, digital advertising, digital content, Digital Marketing, holiday campaign, holiday sales, holiday shopping, holidays, online marketing, sales, Sales tool, Social Media, social media experts, social media tips, social media tools

In 2011, 36% of all holiday shopping was done online. Today, that number continues to grow as more shoppers turn to the Internet for giving- it’s predicted that online holiday shopping will increase by an additional 17% this season. Along with the rise in shopping is the increasing importance of consumer reviews and social referrals. […]

Lees meer

Facebook Newsfeed HyperTargeting: The Opportunity

B2B Marketing, Content Marketing, digital content, Digital Marketing, facebook, Facebook changes, Facebook tips, marketing, Marketing Best Practices, Marketing goals on Facebook, marketing strategies, Multichannel Marketing, online marketing, personal branding, Social Media, social media experts, social media marketing, social media tips, Strategy

What is Facebook Newsfeed HyperTargeting? Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as “Page Post Targeting Enhanced”) that enables Pages to deliver more relevant messaging to their Facebook fans. In short, Facebook Newsfeed HyperTargeting increases the targeting accuracy of posts by increasing the types of posts segments a community manager […]

Lees meer

3 Steps To Getting Started With Social Media

Business, community, facebook, foursqure, Social Media, social media experts, social media tips, Twitter, yelp, youtube

With so many social networks to choose from, how do you decide the best social networks for your company? Not all networks are created equal; each comes with its own specific benefits, features and uses. This 3-step guide will help you choose the best social networks based on your business, experience and community. #1: Find […]

Lees meer

3 Steps To Getting Started With Social Media

Business, community, facebook, foursqure, Social Media, social media experts, social media tips, Twitter, yelp, youtube

With so many social networks to choose from, how do you decide the best social networks for your company? Not all networks are created equal; each comes with its own specific benefits, features and uses. This 3-step guide will help you choose the best social networks based on your business, experience and community. #1: Find […]

Lees meer

Want to Use Social Media Successfully For Sales? Then Pay Attention

advertising, B2B Marketing, Branding, Content Marketing, convert website traffic, creativity, direct marketing, email marketing, Facebook tips, Google, innovation, internet marketing, internet marketing strategies, linked in marketing, online reputation, Online Reputation Management, Social Media, social media campaigns, social media experts, social media marketing, social media monitoring, social media ROI, social media tips, twitter roi, Voice of Customer Marketing, website marketing

Many marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply understand the behaviors and motivations of its audience that truly drives success and, ultimately, sales. I recently read a great […]

Lees meer

Confessions of a Social Media Girl: Oh! So You’re a Social Media Expert?

Opinions, Social Media, social media conferences, social media experts, social media jobs, social media marketing

I started sweating a block away from the Desmond Tutu Center in New York City, while the LikeableU Class of 2012 assembled in the catacombs of the 19th Century Gothic Church. I don’t know if it was the 85% humidity, or the fact that my 6-inch leather, platform wedges and “Likeable Orange” lipstick, weren’t exactly […]

Lees meer

Dow Chemical: Using Social Media to Educate and Train the Next Generation

Audience. Science, Dow Chemical, engineering, marketing, Math, SAP, Social Media, social media experts, STEM, technology

Think social media is just being used by large companies for gaming or brand awareness? Think again.  Dow is on a mission to utilize social channels to make science a compelling career choice for millennials and the next generation. Their strategy for doing so: letting scientists speak for themselves (it’s just crazy enough to work); […]

Lees meer

How the Power of Social Media Impacts IVR and Customer Service

Call Center, Customer Engagement, customer service, facebook, IVR, Online Community, Social Media, social media experts, Twitter

Social media has revolutionized the way customers interact with businesses by opening up a door to a form of two-way communication. It has opened up an entirely new outlet for customer’s to voice their opinions and start a conversation with businesses as well as other consumers. There are obvious benefits to creating a channel where […]

Lees meer

How the Power of Social Media Impacts IVR and Customer Service

businesses, Call Center, communcation, Customer Engagement, customer service, facebook, IVR, Online Community, Social Media, social media experts, social media managers, Twitter

Social media has revolutionized the way customers interact with businesses by opening up a door to a form of two-way communication. It has opened up an entirely new outlet for customer’s to voice their opinions and start a conversation with businesses as well as other consumers. There are obvious benefits to creating a channel where […]

Lees meer

2012 Key Social Technology Predictions from Top Business and Marketing Strategists

2012 Social Marketing, 2012 Social Marketing and New Media Predictions, Awareness Inc., Brian Solis, David Berkowitz, David Meerman scott, Ekaterina Walters, jason falls, jay baer, Jim Storer, marketing, McKinsey, Mike Lewis, mobile, Paul Gillin, social crm, Social Media, social media experts, social media tips, Twitter

2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.”  To help stay ahead of this wave […]

Lees meer