WWE vs. UFC: Social Lessons From The Winning Sports Brands

Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel of a successful brand to understand everything they do and why they do it. We did this in our latest white paper, Marketing Lessons from the Top Social Brands, where we […]

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Social Scorecard Wrap-Up: Key Takeaways for Social Success

Over the course of the last three months, Awareness has monitored socially engaged companies in top industries to gauge week-over-week social media performance. We shared a series of report cards that defined who won the weekly social media battle. What we have learned through the last 12 weeks of analysis is that social success isn’t […]

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Optimizing Facebook Engagement – The Effect Of Post Length

Size matters when it comes to Facebook Engagement. People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don’t have more than a few seconds to glimpse a message, mentally shrug, and move on. Brands need to use every means at their disposal […]

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4 Tips For Better “Socializing”

If you’re reading Marketing Tech Blog, chances are someone has clued you in already to the fact that it’s going to be more important than ever to get your business social this year. A recent survey we conducted for GrowBiz Media revealed that 40% of small to midsized business decision-makers plan to use social media in 2012. I recently heard a guest on Business Insanity Radio Talk Show suggest that each sales person be given their own company social accounts … Continue reading


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Are Fortune 500 Companies Too Busy For Social Media?

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon – at least not the Twitter and Facebook bandwagon.  That’s just one of the many key findings from this statistically sound study of the 2011 Fortune 500 list – […]

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