Categorie: social media analytics

5 manieren om je Facebook-content inzichtelijk en meetbaar te maken

Alle artikelen, analytics, contentmarketing, data, facebook, Facebook analytics, Facebook API, facebook dashboard, Facebook Insights, iconosquare, Meten, social analytics, Social Media, social media analytics, unionmetrics

Contentmarketing is al een tijdje een niet te vermijden term binnen (online) marketing en communicatie. De vele trainingen en artikelen illustreren dat er nog veel te leren en ontdekken is. Zo ook op het gebied van succesbepaling: wanneer beschik je ov…

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Sensible & significant metrics: kansrijke kpi’s voor social media [onderzoek]

Alle artikelen, KPI's, marketing, metrics, social media analytics, social media marketing, The network is the message

Doelstellingen zijn van zeer groot belang om te kunnen bepalen of je succes hebt of niet. En bij doelstellingen horen KPI’s of zorgvuldig geselecteerde metrics, die de beste bijdrage leveren om die doelstellingen ook te meten. Hoewel bureaus over het algemeen wel (marketing-) communicatiedoelstellingen hebben voor de totale campagne, worden deze niet altijd vertaald naar […]

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The Top 3 Industries That Should Pay Attention to Pinterest

marketing strategies, online marketing, pinterest, Social Media, social media analytics, social media marketing, social media monitoring, social media tips

If you’ve ignored Pinterest because of its humble beginnings focused on baked goods and beauty products then it’s time to take notice. Now spreading into every variety of consumer good and even into services, marketers are scrambling to figure out how to leverage the new channel for awareness, and to prove its efficacy up the […]

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From Social Media Metrics Dummy To Genius: 5 Tips From Leslie Poston

#awarenesstips, analytics, Awareness Inc., Bit.ly, buffer, Edgerank Checker, From Dummy to Genius: Tips for Social Media Metrics, Klout, Leslie Poston, Mike Lewis, peer index, PinReach, Regular Expression Checker, Ripples, SEO for Chrome, Social Media, social media analytics, social media metrics, Social Media Metrics for Dummies, W3Patrol

You’ve probably been in this situation before – at the beginning of a big social marketing campaign push, jacked up on adrenaline with the thought of growing your business tenfold. It’s easy to get caught up in the excitement of a new campaign and downplay one of its most integral components – how to measure […]

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Optimizing Facebook Engagement – The Effect Of Post Length

facebook, marketing, Marketing Best Practices, marketing strategies, Social Media, social media analytics, social media best practices, social media marketing, social media tips, Strategy, Twitter

Size matters when it comes to Facebook Engagement. People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don’t have more than a few seconds to glimpse a message, mentally shrug, and move on. Brands need to use every means at their disposal […]

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5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube (Infographic)

@bostonmike, #awarenesstips, Awareness Inc., facebook, influencer strategies, lead generation, Social Media, social media analytics, social media engagement, social media's big 3, social reach, Twitter, youtube

Our latest whitepaper, 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube, serves as a best practice guide for marketers. We examine each platform and share five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. Use this infographic as a […]

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Totally Awe.sm Social Media Analytics

analytics, analytics api, api, awe.sm, Marketing Videos, robert scoble, social media analytics, social media api, social media marketing, vipli.st

When it comes to social media marketing, analytics is the game changer. Without analytics it becomes next to impossible to determine which campaigns are successful, where to direct the ad revenue, and what connects with customers. However analytics for the sake of analytics is of no use. Only those that explain how social media interventions add value or result in conversions matter. Awe.sm undertakes performance marketing for social media. It enhances social media analytics with “actionable insights,” allowing businesses and … Continue reading →


Econsultancy Training

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C-Suite Executives Not Measuring Impact of Social Business

corporate social media strategy, how analytics influence business decisions, importance of social media measurement, mit sloan management review and deloitte, social business: what are companies really doing, Social Media, social media analytics, social media and the c-suite, social media marketing tips, social media research, social media stats

Although more C-suite executives are buying in to the need for a corporate social media presence, they remain largely divided on the value of social business, according to a new global study by MIT Sloan Management Review and Deloitte. What’s more, the majority of CEOs surveyed said that social use is not measured—and this lack […]

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Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

@awarenessinc, @bostonmike, Awareness, ROI, social analytics, social analytics zen, Social Media, social media analytics

As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to […]

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How to Develop a Killer Social Media Strategy and Carry it Through

Chris Brogan, community management, content strategy, Forrester’s POST methodology, Ignite Social Media, outsourcing social media, Social Media, social media analytics, social media budgeting, Social Media Management, social media monitoring, social media strategist, Social Media Strategy

I am a fortunate community manager because I get to both write social media strategies and carry them through. This seamless process allows me to have a firm grip on the day-to-day online activities of our clients with the foresight to effectively steer these activities to reach long-term goals. While it is beneficial to have a team […]

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