Updates over Media, Marketing en Publishing
Je hebt in je webshop een groot assortiment producten, voor elk moment, voor elke situatie, voor elk persoon. Je bent online vindbaar op de meeste categoriebenamingen en tevens op je ruime assortiment producten. Hoe kun je er nu voor zorgen dat klanten je nog eerder en nog vaker gaan vinden? Juist. Je gaat bloggen. Vergroot […]
De belofte om in een uur kennis te maken met Facebookmarketing, maakt Marcel van der Heijden waar in zijn prettig leesbare boekje ‘Facebookmarketing in 60 minuten’, dat op 15 april verscheen bij uitgeverij Haystack. Dit boekje, uit de serie ‘Online trends en tools in 60 minuten‘, heb ik vorige week gelezen tijdens een treinreis. Mijn conclusie? […]
One of Facebook’s bigger hurdles in advertising has been to figure out ways of either applying traditional metrics, or coming up with new ones, to measure the effectiveness of marketing campaigns on the social network. Today, we got wind of one of its latest efforts to connect the dots a bit better. Publishing Garage is a new program — and platform — that the social network has created to work with mega-agencies and brands to improve how brands use Facebook to market themselves, and measure when it’s working well. The existence of Publishing Garage was first spotted by the blog Fusible, which noticed that Facebook had registered a number of domain names — variations on publishinggarage.com, facebookpublishinggarage.com, and so on. Fusible also notes that there have been some other hints for it elsewhere: an online search for “Facebook Publishing Garage” takes you to the site of Addie Marino, a brand specialist and creative strategist for Facebook in New York. One of the projects detailed on her site is for logo and design work for Publishing Garage, which she describes as a “program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and their friends through News Feed stories.” Part of Publishing Garage involves intensive three-day workshops, she says. I have done some digging and found out a bit more: The Publishing Garage program has actually been quietly running since September. There have been 20 Publishing Garages so far in the U.S. with major brands — but the names are not being made public (one possible candidate: Macy’s). Now Facebook is expanding the program to other markets, starting with the UK. Tomorrow, Facebook is expected to reveal that the first brand to use the platform/program internationally is Doritos, working with its agencies AMV BBDO and OMD, to create its own, optimised publishing system. The idea is to help court big brands who are already spending a lot, to keep spending that money by ensuring that what they are doing is actually working… and possibly spend more. “Publishing Garage is a Facebook-led initiative for brands to optimise their performance on Facebook, an ignition switch to make the participating brand one of the best publishers on Facebook,” notes a news release on the program. I believe the agencies involved will change depending on the brand/client; the description seems to imply a strong role played
Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods. The company is quietly pushing a service called Amazon Pages, which lets companies set up their own pages on Amazon.com as “custom destinations,” complete with www.amazon.com/brandname URLs and dynamic designs with large photos and social media links. Along with this, it is also offering Amazon Posts for companies to market themselves across Amazon and Facebook, and Amazon Analytics to measure how well all of the above is working. The analytics are limited currently to how well brands’ Amazon-led efforts are performing, but there isn’t really anything stopping the company from offering the same kind of measurements to brands for their positioning across the wider internet — putting Amazon in closer quarters against the likes of Salesforce and Oracle in the process. The bigger effort around pages, meanwhile, gives Amazon a significant leg up in its positioning brands and smaller businesses that might potentially look to Amazon as a way of running their full online operation, in place of their own standalone websites. The fact that there are URLs involved here also gives another intriguing twist to the news from many months ago about Amazon filing for dozens of generic new TLD names like “.buy”, “.group”, “.room” and “.shop”. The initiative comes from the company’s Amazon Marketing Services division, which has also posted a PDF taking people through the process of working with the three features. That PDF guide was only created and posted yesterday. We have reached out to Amazon to ask about these services. In the meantime, here is what we see on the site: The Pages feature lets brands, businesses and individuals register their own pages on Amazon, and it provides them with templates to create their storefronts. These let brands register amazon pages customized with their own names (for example http://www.amazon.com/techcrunch). Amazon Pages looks more dynamic than what you get at the moment: companies can include more photography, including ‘hero’ large images (two examples illustrated here), buttons to Facebook and Twitter pages, and “merchandizing widgets” that let you select and place links to specific products of yours or others offered through Amazon. Amazon Posts, meanwhile, is a foray into social marketing. Creators of Amazon Pages can use it to update their sites with new messages, and Amazon
Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods. The company is quietly pushing a service called Amazon Pages, which lets companies set up their own pages on Amazon.com as “custom destinations,” complete with www.amazon.com/brandname URLs and dynamic designs with large photos and social media links. Along with this, it is also offering Amazon Posts for companies to market themselves across Amazon and Facebook, and Amazon Analytics to measure how well all of the above is working. The analytics are limited currently to how well brands’ Amazon-led efforts are performing, but there isn’t really anything stopping the company from offering the same kind of measurements to brands for their positioning across the wider internet — putting Amazon in closer quarters against the likes of Salesforce and Oracle in the process. The bigger effort around pages, meanwhile, gives Amazon a significant leg up in its positioning brands and smaller businesses that might potentially look to Amazon as a way of running their full online operation, in place of their own standalone websites. The fact that there are URLs involved here also gives another intriguing twist to the news from many months ago about Amazon filing for dozens of generic new TLD names like “.buy”, “.group”, “.room” and “.shop”. The initiative comes from the company’s Amazon Marketing Services division, which has also posted a PDF taking people through the process of working with the three features. That PDF guide was only created and posted yesterday. We have reached out to Amazon to ask about these services. In the meantime, here is what we see on the site: The Pages feature lets brands, businesses and individuals register their own pages on Amazon, and it provides them with templates to create their storefronts. These let brands register amazon pages customized with their own names (for example http://www.amazon.com/techcrunch). Amazon Pages looks more dynamic than what you get at the moment: companies can include more photography, including ‘hero’ large images (two examples illustrated here), buttons to Facebook and Twitter pages, and “merchandizing widgets” that let you select and place links to specific products of yours or others offered through Amazon. Amazon Posts, meanwhile, is a foray into social marketing. Creators of Amazon Pages can use it to update their sites with new messages, and Amazon
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page. What can you do to increase that percentage and effectively engage your Facebook audience? I answer this question and more in my new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate […]
Lees meerMarketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the information that’s distributed. Promotion – people within the audience or community who share the information with their audience and/or community. … Continue reading →
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Facebook is testing a feature that lets users of the social network create “wishlists” of home furnishings, clothing and other retail products, laying the groundwork for what could be an eventual push into e-commerce shopping from the News Feed. Facebook said it is working with seven retailers, including Pottery Barn and Victoria’s Secret, to test […]
Lees meerWhat do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering? What will they name […]
Lees meerAs social marketing champions, we at Awareness eagerly devour new reports on the state of the industry. When influential thinkers Denis Pombriant from Beagle Research and Esteban Kolsky from ThinkJar collaborated on a Social Media 2012: State of Adoption white paper sponsored by Microsoft, D&B, Salesforce.com, Moxie Software, Kana and Attensity, we couldn’t wait to […]
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