Influencer Consolidation As Kred Owner PeopleBrowsr Buys Swaylo, The Loose Thread Of Facebook’s Threadsy Buy

swayloSome consolidation in the area of social influencer sites. PeopleBrowsr, owners of the social influencer analytics site Kred, is buying Swaylo, a specialist in measuring Facebook for influencer analytics and marketing campaigns. Swaylo, you may recall, was a business owned by Threadsy. It was spun out as a separate company when Facebook acqui-hired Threadsy in August 2012. Financial terms of the PeopleBrowsr/Swaylo deal were not disclosed.

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The Democratization of Social Influence

“Influence” is certainly not new.  We have been influenced since birth – parents, siblings, teachers, religious leaders, friends, that really cute person in college that had you wrapped around their fingers, etc. What is new is “social influence.”  This is the shift in influence from those traditionally in our immediate circle or geography to influence […]

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Leveraging Internal and External Social Influence [Infographic]

With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social […]

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Understanding and Leveraging External and Internal Influence for Increased Sales

As marketers, our ultimate goal is to influence others – to develop affinity for our products, to act in support of our values, and to choose our brand over those of our competitors. Leveraging influence is the single most effective and enduring asset we have in our marketing arsenal. In our new e-book, 3 Keys to […]

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PeerIndex Picks Up $3 Million To Win Friends And Influence People (And Beat Klout)

PeerIndex listWhether you subscribe to the idea of social influence or not, services that mark — or try to mark — it are continuing to pick up momentum, and the latest example of that is PeerIndex, the UK-based social influence marketing platform, picking up a $3 million round of funding from a group of angel and private equity investors.

The Series A round was led by Antrak Capital with participation from the ex-head of Reuters, Tom Glocer, as well as Restoration Partners chairman Ken Olisa and angel investor Sherry Coutu.

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