Categorie: Social Customer

5 Ways to Set Your Social Media Up For Customer Service Stardom

Content Marketing, customer service, marketing, online marketing, social business, Social Customer, Social Media, social network

Social media can set you up for customer service stardom or utter failure in your consumer’s eye – so how do you do it right? Strategic preparation is critical to proper execution, so we’ve provided you with 5 ways to set yourself up for success: 1. Hire the Right People and Educate Them Something very, […]

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Social Media Engagement: Not Just For B2C Anymore

B2B, crm, Customer Engagement, customer service, Relationship Marketing, Social Customer, Social Media, social media tips, Strategy, Twitter, Voice of Customer Research

If 2011 was the year that business-to-consumer companies embraced social media for customer engagement, I hope that in 2012, business-to-business vendors will follow the B2C’s lead. Unfortunately, many B2B companies are at risk of being left behind, as social media is still not on their radar. At a recent meeting with several global manufacturers, we […]

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