Categorie: social crm

Nimble Now Integrates With Rapportive, Major Social Networks To Bring Context To Your Contacts

crm, customer relationship management, Nimble, social, social crm, Startups, TC

Screen shot 2012-10-04 at 3.50.36 PMAs Jon Ferrara what he thinks of today’s CRM software, and he’ll tell you, patently, that it sucks. Ferrara is the co-founder and former CEO of GoldMine, one of the pioneers of customer relationship management and salesforce automation software back in the ’90s. He sold GoldMine in the ’00s for $100+ million, but returned to the game in 2009 based on the belief that CRM was still broken.

The result was Nimble (not to be confused with Nimble Storage), through which Ferrara and team hope to take the pain out of CRM, optimizing it for the Social Era.

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On the Horizon for Marketers? Adoption of New Platforms to Help Manage Social Data

Awareness Inc., crm, Mike Lewis, social business, Social commerce, social crm, social marketing

In our State of Social Marketing Report 2012, which surveyed over 450 marketers from a wide variety of industries, company sizes and levels of social sophistication, several key themes emerged. One theme speaks to what we can expect from social marketers in the near future. With the explosion of social data, and to the extent […]

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A New Social ROI Framework (Infographic)

Awareness Inc., infographic, Infographics, Marketing ROI, Mike Lewis, social crm, social marketing metrics, Social ROI Framework, social ROMI, social ROMO

Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back? Our State of Social Media Marketing Report confirms that measuring […]

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State of Social Media Marketing: Updated Report on Top Areas For Social Marketing Investment and Greatest Social Marketing Challenges into 2013

Awareness Inc., McKinsey, Mike Lewis, social crm, Social Media, social media marketing, social media metrics

We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis. Awareness surveyed over 450 marketers from a wide cross-section of industries, company sizes and experience with social marketing. Our semi-annual State of Social Media Marketing report includes insights from both those […]

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Social Enterprise Software: $4.5B by 2016? (Part 2)

#ensw, enterprise social software, enterprise software, IBM, IDC, Jive, Microsoft, oracle, salesforce, SAP, sCRM, SMMS, social business, social crm, social enterprise software, Yammer

This is a follow-up post to Part 1 on the same topic.  If you have not read Part 1, I suggest you start there.  The chart below includes my assessment of the social enterprise software market.  The size of each bubble reflects my estimate on the size of each sub-sector, while the axes represent the relative […]

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Social Enterprise Software: $4.5B By 2016? (Part 1)

#ensw, enterprise social software, enterprise software, IBM, IDC, Jive, Microsoft, oracle, salesforce, SAP, sCRM, social business, social crm, social enterprise software, Yammer

According to a recent report from IDC, social enterprise software will grow from $800 million in 2011 to $4.5 billion by 2016. Despite Facebook’s greedy IPO last May, and disappointing Q2 results from both Facebook and Zynga, social enterprise software is doing fine.  Six of the sixteen M&A transactions in the sector during the past 2.5 years occurred since Facebook’s IPO.  These six transactions totaled […]

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Social CRM: How Can It Make Money?

B2B Marketing, Business, crm, lead generation, Marketing Best Practices, ROI, sCRM, social business, social crm, Social Media, social media marketing, social media tips, Social Selling, Strategy, technology, Twitter

Once the consumer world shifted primarily online, the business world followed. The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The market for social CRM, and the applications it has produced to track customer habits, […]

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No More Call Centers: Needle Grabs $10.5M To Turn Your Fans Into Customer Service Reps

call centers, crm, customer service, ecommerce, Fundings & Exits, Needle, social, Social commerce, social crm, Startups, TC

Screen shot 2012-07-02 at 6.17.27 PMThanks to increasingly powerful mobile and web technologies, people can work from practically anywhere. One eCommerce startup, the Utah-based Needle, sees a big opportunity for this mobile, remote, and telecommuting workforce to change the way businesses connect with their customers and influence the way consumers make purchasing decisions. Rather than relying on customer service reps stuffed into rows of cubicles in call centers to offer canned answers to customer questions, Needle offers a social eCommerce platform that connects online shoppers to experts and brand evangelists — people that actually use the product.

In April, as a way of demonstrating the “work anywhere” model — and that Needle practices what they preach — the team swapped out its traditional office for a decked-out Airstream motorhome. While this alternative approach may sound gimmicky, it seems that investors are intrigued, as the company announced today that it has closed a $10.5 million round of series B financing.

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How to Leverage YouTube to Reach Prospects that Convert to Sales

B2B Marketing, marketing, Marketing Best Practices, social crm, Social Media, social media marketing, youtube

There are over 1 billion hits on every day. That’s 1 billion pairs of eyes attached to one billion wallets. You need to get in on this. Using YouTube as a promotional market for your brand is one of the most cost effective and lucrative business moves you can make. A simple 1 minute video has […]

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