Updates over Media, Marketing en Publishing
De decembermaand is voor veel merken een belangrijk moment om zichtbaar te zijn. Hierdoor neemt de advertentiedruk op Facebook fors toe en dat heeft invloed op jouw campagne op het platform. Dit zijn de 4 dingen waar je nu extra op moet letten bij het …
Lees meerContentmarketing is al een tijdje een niet te vermijden term binnen (online) marketing en communicatie. De vele trainingen en artikelen illustreren dat er nog veel te leren en ontdekken is. Zo ook op het gebied van succesbepaling: wanneer beschik je ov…
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Here’s a surprise follow-up to the news yesterday of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite — an analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service with Twitter — has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month.
Social analytics firm Socialbakers — the social media monitoring startup that counts Fortune 500 companies like McDonald’s, Nestle, LVMH and Vodafone as clients — has raised $6 million to continue building out its business. The Series B round was led by Index Ventures, and also included participation from existing investor Earlybird Venture Capital. Funding for Czech-based Socialbakers, founded in 2009, now totals $8.2 million.
Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the information that’s distributed. Promotion – people within the audience or community who share the information with their audience and/or community. … Continue reading →
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For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion, to come from advertising. The estimates are coming out on the same day that social gaming giant Zynga is reporting earnings, and days before Facebook posts its results.
That $16.9 billion figure represents a rise of 43 percent over last year, when social media services like Facebook, Spotify, Twitter and more generated $11.8 billion in revenues. While sales will continue to grow at fast clip, however, Gartner notes that the user base of social media services, now numbering at over one billion users, will only grow at a “moderate pace.”
Lees meerI’ve been an advocate of social media marketing for years now. Yet, I wouldn’t hesitate to part ways with this marketing channel if it wasn’t creating any real value for our business. According a recent survey by Satmetrix, a disturbingly huge number of businesses are seeing a lack of positive business outcomes from social […]
Lees meerIn today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well, you get the drift! The Attensity extraction engine applies natural time tested linguistic principles and the results of many years … Continue reading →
With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if they do not ultimately translate to added revenues. Enter Moontoast, the first socially distributable commerce platform, allowing companies to engage with people through social media, distributed affiliate sites and ad networks, and monetize such engagement at the same time. Moontoast … Continue reading →
Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder. Marshall is the author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics […]
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