Categorie: sociable labs

Pinterestification! Sociable Labs Signs Up Wine.com, 19 Others For Its Pinterest-Like EverShare Offering

ecommerce, evershare, pinterest, shopping, sociable labs, social, Startups, TC

pinterest_275wideThe Pinterest effect on e-commerce sites continues: online wine retailer Wine.com, a company with $67 million in annual revenue, is adding a social shopping component to its website which not only looks like Pinterest, but is also powered by Facebook. Wine.com says it’s using technology provided by Sociable Labs, a San Francisco-based startup which introduced its licensable “EverShare” product suite earlier this year.

But while Wine.com’s change is a notable one for them, the bigger story here is the traction that Sociable Labs is seeing, thanks to the “Pinterestification” (not a real word!) of e-commerce.

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Sociable Labs’ EverShare Adds FB Auto-Sharing And Pinterest Boards To Any Site

apps, ecommerce, sociable labs, social, Startups, TC

Sociable Labs PinbookReferral traffic is spilling out of both Pinterest and Facebook’s Open Graph frictionless sharing. With Sociable Lab’s licensable EverShare you can snatch their functionality without any serious development work and soak up some page views. EverShare lets you host your own Pinterest-style product or content boards to give your users their social curation fix. It also instantly roots your site into Facebook’s confusing APIs so purchases, comments, reviews, and pins are automatically blasted at friends of your visitors.

Great websites steal, they don’t borrow.

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[Update] Website Visitor Opt In Rate To Facebook Integrations May Be Closer To 40%, Much Higher Than 2.8%

ecommerce, sociable labs, social, TC

Facebook IntegrationMany websites include Facebook integrations in hopes of offering quick sharing or personalization that can increase referral traffic, conversions, and page views. 56% of users who view a Facebook authentication step will accept it, according to a new study by Sociable Labs. That means users aren’t actually as scared of the Facebook authorization flow’s privacy implications as some might assume. The real hurdle is getting users to click the Facebook integration buttons in the first place.

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