Categorie: SMB

Infographic: The Rise of the Progressive SMB

collaboration, Marketing Infographics, medium-sized business, small business, SMB, technology, workforce

Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve customers during the day and weekends, ecommerce is handling all of the other hours. If … Continue reading →

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Takeaways from Vocus’ SMB Social Media Survey: Success, but Room for Improvement

Awareness Inc., gartner, Mike Lewis, SMB, Social Media, Vocus

Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social space. Duct Tape Marketing partnered with Vocus, a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. The results provide interesting data on the […]

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Takeaways from Vocus’ SMB Social Media Survey: Success, but Room for Improvement

Awareness Inc., Carol Rozell, Duct Tape Marketing, gartner, Mike Lewis, SMB, Social Media

Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social space. Duct Tape Marketing partnered with Vocus, a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. The results provide interesting data on the […]

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Influence: Five Surprising Findings On SMBs and Social Media

small business, small business marketing, SMB, Social Media, social media influence, social media marketing, Social Media Measurement

Yesterday Vocus released a new study: Path to Influence: An Industry Study of SMBs and Social Media.  The survey questioned 400 decision makers working for small- and medium-sized organizations with revenues between $5 and $50 million.  The survey has a confidence interval of +/-4.9%. I have an affinity for research, and have taken a look […]

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How to Do Keyword Research – The Method Behind the Madness

Business, keyword research, search engine optimisation, seo, small business, SMB

Keywords are essential to the success of your business online. Without targeted keyword research, people won’t find you because the search engines won’t list you in the relevant position. Therefore, if you want your business to succeed, you must identify and use the most relevant keywords possible. If you do not get this part of […]

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Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads

advertising, api, apps, Enterprise, Hootsuite, SMB, social, social advertising, TC, Twitter

hootsuite twitter promoWhen Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network.

A promotion that went live today will see some 30,000 HootSuite Pro premium clients receive $100 in vouchers for ads on Twitter, with the offer redeemable through the HootSuite dashboard. The move is aimed at the many small/medium businesses rather than larger enterprises that use HootSuite, and comes in the wake of several other efforts Twitter has made to target smaller companies for ads.

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After Leaving The U.K. For Boston, MarketMeSuite Raises $1.1 Million For Its SMB-Focused Social Media Marketing Platform

Fundings & Exits, marketing, marketmesuite, SMB, social, Social Media, Startups, TC

marketmesuite-logo-1Social media dashboard maker MarketMeSuite, which targets SMBs with tools that help them better manage their Twitter, Facebook and LinkedIn postings in order to target leads, has raised $1.1 million in new funding today, in a round led by Boston-area VC Jeff McCormick of Saturn Venture Partners. The company also recently uprooted from its home base of Norwich, U.K. to set up shop in Cambridge, Massachusetts, and the results of that move have already proven successful for the business.

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