Wie gelooft Mad Men nog? Byron Sharp over hoe merken groeien

Byron Sharp was even terug in Nederland om marketeers te vertellen ‘how brands grow’. Leon: ‘Ik heb zijn boek wel zes keer gelezen!’ Jan: ‘Kun je zo slecht onthouden dan?’ Het kan de hittegolf zijn geweest maar in ieder geval was de toon gezet op het EURIB symposium ‘How Brands Grow’ 2 juli jl. op Landgoed De Horst in […]

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Why We Value Blog Comments, Even If They’re Not All Constructive

Whether or not blog comments are valuable has been debated for a long time in the blogosphere, but recently it seems more people are standing even firmer on their chosen side of the debate. In an article by GigaOm, blogger Mathew Ingram brought up the comment debate once again by calling attention to the ongoing battle between […]

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