Video Services Provider Ooyala Lands $35M From Australian Telco Giant Telstra To Go Big Overseas
Back in 2007, Bismarck and Belsasar Lepe and Sean Knapp left Google with aspirations to revolutionize in-video advertising. Ooyala didn’t quite revolutionize advertising, but it has found more than a little success in what has become a very crowded market. The company’s video player now delivers cross-device content to over 6,000 domains, reaching nearly 200 million viewers, and the company claims that one in four Americans watch Ooyala-powered video each month.
With its footprint in the states gaining traction, the company is announcing today that it is taking on a big new chunk of capital to expand its reach overseas. Ooyala’s new $35 million round — its fifth to date — is led by Telestra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telestra. Previous investors Sierra Ventures, Rembrandt Venture Partners, and CID Group also participated, along with several other strategic investors.
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