Updates over Media, Marketing en Publishing
One of the oldest, yet most effective ways to identify new link partners is sifting through a competitor’s backlink profile. However, depending on the size of the profile, this can prove to be an arduous and time consuming process. So before getting too granular in our efforts of identifying individual link partners, I like to […]
Lees meerMike Huber answers: “What makes a good high value link?” If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA. Transcription Today’s question is actually a long one, but the […]
Lees meerThere is no denying that without a strong content marketing campaign propelling it along, your SEO is eventually going to plateau. While onsite optimization and traditional link building is important, content is what is going to make your website competitive in your niche, build your brand’s authority and give the search engines a reason to […]
Lees meerUnderstanding Consumer Search Behavior If you are looking to rank well in the search engine results (SERPs) it’s important to understand how and why people search in the first place. Knowing this will allow you to create content tailored for your target consumer search queries. Fortunately, lots of experts have studied this as part of […]
Lees meerWhen it comes to conducting keyword research, you have to be willing to approach it with an open mind. You might call yourself a “customer acquisition consultant,” but your target audience is actually searching for “lead generation consulting” Does that mean that you can’t call yourself a customer acquisition consultant? Of course not! But it […]
Lees meerA non-branded visitor is someone that finds your site by searching for a general keyword in the search engines, as opposed to searching for your brand or products by name. Depending on your industry and niche, someone that finds your site via a non-branded keyword might not be ready to convert the moment they land […]
Lees meerA non-branded visitor is someone that finds your site by searching for a general keyword in the search engines, as opposed to searching for your brand or products by name. Depending on your industry and niche, someone that finds your site via a non-branded keyword might not be ready to convert the moment they land […]
Lees meerThe latest update to Google’s Panda algorithm that affected roughly 1.6% searches according to Google’s tweet, claimed a substantial chunk of traffic from its blogging service Blogspot.com. The image below shows the traffic profile for Blogspot.com vs. its counterpart WordPress.com. Both are open blogging platforms used by thousands of publishers all over the world. The […]
Lees meerThe latest update to Google’s Panda algorithm that affected roughly 1.6% searches according to Google’s tweet, claimed a substantial chunk of traffic from its blogging service Blogspot.com. The image below shows the traffic profile for Blogspot.com vs. its counterpart WordPress.com. Both are open blogging platforms used by thousands of publishers all over the world. The […]
Lees meerIn the old days, getting prime placement for your business meant choosing a name early in the alphabet, so phone books would put you first. Not so in today’s Internet age. Today, it doesn’t matter if you’re a New York cosmetic dentist or a Chicago electrician, your exposure is all about search engines—finding a way […]
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