Categorie: seo

When I have my sales hat on, I’m always amazed at the actual state of the Internet marketing world from our potential clients’ points of view. We spend a lot of time and effort around here trying to educate ourselves, our clients and our followers out there about “The New SEO,” which is marketing-speak for the […]

When I have my sales hat on, I’m always amazed at the actual state of the Internet marketing world from our potential clients’ points of view. We spend a lot of time and effort around here trying to educate ourselves, our clients and our followers out there about “The New SEO,” which is marketing-speak for the […]

Search Engine Optimization (SEO) is obviously not a new concept in the online marketing world, but it’s not uncommon for our team here at Weidert Group to get a blank stare when we bring up the topic during a meeting with a prospective client. We understand why many have chosen to ignore learning more about […]

AdWords has announced changes to how the Exact Match and Phrase Match keyword match type options works. Previously, a keyword set to exact match in your AdWords account would only trigger ads for user search queries that exactly matched the keyword you specified (hence the name: exact match), and similarly, a phrase matched keyword would […]

As with many posts, this was inspired by another. Jesse Noyes of Eloqua wrote a post a few weeks back entitled, “Why Your Competitor’s High Google Ranking May be a Good Thing.” The bottom line of his post was that “marketers need to evaluate sponsored search campaigns in the context of where they appear with […]

Define the “Original Source” To Protect SEO Using the Canonical Setting When ever we utilize a piece of duplicate content – whether on our own site or cross-site – its important to consider what we tell Google about that piece. If you are reblogging a piece of content, the canonical field is the “SEO correct” […]

Spring has officially sprung, which means it’s time for spring cleaning! SEO spring cleaning may not require bleach and rubber gloves, but that doesn’t mean it’s any easier or less time consuming than cleaning your physical house. Here are 4 SEO spring cleaning tips: 1. Revisit your keyword research Too often site owners think that […]

As of yesterday Google has announced that in mid May it will be making changes to the way it handles exact and phrase match keywords. Here is what Google says on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to […]